To say B2B customer journeys are complex and lengthy would be putting it lightly. Marketing leaders around the world admit that it’s difficult to track B2B customers. B2C journeys have a few touchpoints, involve a single-decision maker, and happen quickly. And, not a lot of research and considerations of
All modern marketing specialists spend a significant chunk of their time online. And doing work over the internet means that there are cyber threats left and right. As a marketer, the data you collect is your toolset, and you should familiarize yourself with what you can do right now
Universal Analytics, the current version of Google Analytics that we know and use, was released back in the fall of 2012. It offered new tracking codes and enabled accurate behavioral measurements. Universal Analytics was geared towards the web of 2012. Back then the majority of the web traffic was
It doesn’t matter if you’re in B2C, B2B, SaaS, or any other form of business. There’s one thing every business finds painful – losing customers. There can be multiple reasons why a customer would want to or wouldn’t want to keep doing business with you. Understanding what is causing
Each email only gets a minor portion of the recipient’s attention upon making it to the inbox. Every essential element of an email, from the subject line to its format, has a significant impact on how users react to it. Today, consumers receive dozens of emails daily, making
When the internet came into the picture almost 40 years ago, people only intended to use it for military and scientific purposes. However, throughout the years, the internet has grown and evolved. Now it does far more than any of us realized it could. With each passing day, this
Growth is central to a business’s plans, but with growth comes complexity. Managing finances can become a frustrating task as a business expands, and good financial planning needs to go beyond identifying costs and saving opportunities. Efficient financial planning is a thorough, ongoing, and ever-present process. It needs
Sales and marketing are the two key departments that drive companies to achieve objectives. When they work together, a company can easily keep its growth trajectory and reach revenue targets. While many companies are aware of this, such a state of complete alignment is limited. Research shows that 90%
The modern internet and the systems created by information technologies bring a lot of convenience into a fast-paced world. The extent of created benefits ranges from comfort for private web users to efficiency for businesses and companies. Because the web has become a hub that improves both the pleasures
This article is a reflection of what we learned from our talk with Ashwin Krishna, Marketing Director of Tact.ai. Ashwin set up the demand generation engine for Tact.ai, creating a multi-million dollar pipeline that generated 60% of Tact.ai’s revenue in just 18 months. Ashwin is an award-winning marketer and has
