Marketing is easy today. Run ads on multiple channels; boom, your brand is everywhere online. Now, let’s get back to reality! Digital marketing is complex, messy, and data-driven. Simply paying to run your business ads on different channels is not enough. Heck, 70% to 80% of people don’t
The most significant websites on the internet use Google Analytics. According to BuiltWith, 28 million websites are using Google Analytics. Furthermore, around 74% of the most popular websites used this tool as of April 2022. But the industry is going through a significant shift. Google is sunsetting Universal
Lead scoring is a methodology to rank leads against a scale (usually 0-100) in numerical values. A lead scoring model is used to tailor-fit this methodology for your product or service. It is supposed to ensure that the higher a lead is scored the more likely he/she/they are to buy
In Q2’22, Google made $7.34 billion in revenue from advertising. That shows marketers are spending money heavily on advertising. But the question is, are they getting adequate results? As John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which
Every new customer you acquire carries a hefty price tag. Stats say that an average SaaS business runs through 92% of its first-year revenue on customer acquisition. The overall customer acquisition costs have gone up by 60% over the past five years. Another fact to keep in mind
Possessing leaders in your marketing agency is more than someone having a high-ranking title. A great leader must have the ability to take on every level of responsibility in business. Because the fact is that leadership is universal. And if your goal is to foster great leaders in your
For a business operating online, data is its biggest asset. And, more importantly, the data needs to be stored safely and securely while keeping customer privacy in mind. Your data is critical, and you can’t afford to take any chances with its security. It’s now more important than ever for
Product-led growth (PLG) companies are taking the market by storm. Products like Calendly or Zoom or Slack sell themselves. The end-users of software solutions are now well informed, know a lot about the products and their capabilities, have a lot of options, and are purchasing even without talking to salespeople.
B2B businesses that generate inbound leads from their website have one thing in common – an embedded meeting scheduling form. And, one of the most commonly used tools for this is Calendly. Now, once the leads get acquired, they are passed to the sales reps. Sales reps need the leads
Businesses using Google Analytics are in a plight right now. On one hand, Google has decided to sunset Universal Analytics (the one that you currently use) and shift to Google Analytics 4 (with no data migration!). And, on the other hand, regulatory bodies in Europe are cracking down hard on
