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Marketing

How to Foster Great Leaders in Your Marketing Agency

Possessing leaders in your marketing agency is more than someone having a high-ranking title. A great leader must have the ability to take on every level of responsibility in business. Because the fact is that leadership is universal.   And if your goal is to foster great leaders in your

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Eleanor Hecks 3 years ago

Marketing

What is Data Warehouse as a Service (DWaaS)? Best Service Providers

For a business operating online, data is its biggest asset. And, more importantly, the data needs to be stored safely and securely while keeping customer privacy in mind. Your data is critical, and you can’t afford to take any chances with its security. It’s now more important than ever for

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Yash Chawlani 3 years ago

Marketing

What is Product-Led Sales? How Does It Differ From PLG?

Product-led growth (PLG) companies are taking the market by storm. Products like Calendly or Zoom or Slack sell themselves. The end-users of software solutions are now well informed, know a lot about the products and their capabilities, have a lot of options, and are purchasing even without talking to salespeople.

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Yash Chawlani 3 years ago

Marketing

Salesforce Integration for Calendly With More Features

B2B businesses that generate inbound leads from their website have one thing in common – an embedded meeting scheduling form. And, one of the most commonly used tools for this is Calendly. Now, once the leads get acquired, they are passed to the sales reps. Sales reps need the leads

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Nilangan Ray 3 years ago

Featured

Google Analytics Alternatives: Beyond the EU Bans and UA Shutdown

Businesses using Google Analytics are in a plight right now. On one hand, Google has decided to sunset Universal Analytics (the one that you currently use) and shift to Google Analytics 4 (with no data migration!). And, on the other hand, regulatory bodies in Europe are cracking down hard on

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Nilangan Ray 3 years ago

Marketing

Guide to Performance Marketing Management

Advertisements are a big part of marketing. The global advertising market was worth about $650 Billion in 2020. The sole reason behind this is the ability to scale marketing operations quickly.   Organic marketing is cost-effective but requires time to deliver results. For short-term explosive growth, you need paid advertisements.

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Yash Chawlani 3 years ago

Marketing

B2B Customer Journey – Tracking In Privacy-Focused World

To say B2B customer journeys are complex and lengthy would be putting it lightly. Marketing leaders around the world admit that it’s difficult to track B2B customers.   B2C journeys have a few touchpoints, involve a single-decision maker, and happen quickly. And, not a lot of research and considerations of

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Yash Chawlani 3 years ago

Marketing

12 Essential Security Tips Every Marketer Should Follow

All modern marketing specialists spend a significant chunk of their time online. And doing work over the internet means that there are cyber threats left and right.   As a marketer, the data you collect is your toolset, and you should familiarize yourself with what you can do right now

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Natalie Redman 3 years ago

Marketing

Google Analytics 4 Vs Universal Analytics: Digging Deeper!

Universal Analytics, the current version of Google Analytics that we know and use, was released back in the fall of 2012. It offered new tracking codes and enabled accurate behavioral measurements.   Universal Analytics was geared towards the web of 2012. Back then the majority of the web traffic was

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Yash and Nilangan 3 years ago

Marketing

How Does Customer Churn Analysis Help You Grow Revenue

It doesn’t matter if you’re in B2C, B2B, SaaS, or any other form of business. There’s one thing every business finds painful – losing customers.   There can be multiple reasons why a customer would want to or wouldn’t want to keep doing business with you. Understanding what is causing

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Yash Chawlani 3 years ago

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