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Marketing

11 Video Marketing Tools to Boost Sales Engagement

Videos are one of the most engaging types of content, one that’s steadily gaining popularity in recent years.   According to a Wyzowl survey, 91% of marketers use video marketing and 96% consider it an important part of their marketing strategy.   So, if you want to engage your target

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Gaurav Sharma 2 years ago

Marketing

Lead Sources: How Do You Track and Analyze Them?

In today’s world, lead generation has become one of the most critical aspects of any successful business strategy. Analyzing and understanding where your leads are coming from and how they are finding your business is crucial. This information can help you optimize your marketing strategies and focus on campaigns that

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Astha Khandelwal 2 years ago

Marketing

Top 7 A1 Webstats Alternatives for 2023

Identifying who is visiting your website is important for B2B businesses for the purposes of lead generation, firmographic reporting, lead qualification, and personalization. A1WebStats is one of the MANY SaaS providers that offer IP to company data.   However, every product comes with its own set of drawbacks. Some users

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Madhurima Chatterjee 2 years ago

Marketing

Guide to Salesforce Integrations and The Best Integrations for 2023

In today’s digital landscape, a powerful Customer Relationship Management (CRM) platform is essential for B2B businesses. Salesforce stands out as one of the most widely used and highly regarded CRMs, offering a range of products and services that is hard to beat. With nearly 62% of companies in USA using

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Astha Khandelwal 2 years ago

Marketing

Customer Segmentation Models and Tools to Drive Growth

In an increasingly competitive market environment, businesses must go above and beyond to attract and retain customers. This requires delivering personalized interactions, customized product offerings, and tailored customer experiences that distinguish your brand from the competition.   Customer segmentation is a key to achieving this level of customization, and you

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Meghraj Gore 2 years ago

Marketing

Top 10 Hotjar Alternatives You Should Check Out In 2023!

Tracking website behavior through analytics is one of the best ways to optimize customer conversion rates for your products or services. And Hotjar is one of the most popular software options that help you with it. Besides its user-friendliness, Hotjar offers flexibility and diversity in analyzing what site visitors like.

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Madhurima Chatterjee 2 years ago

Marketing

Essential Do’s & Don’ts When Translating Marketing Content

If you are a professional translator or you own a brand that markets your products to a wide market across multiple regions, translating marketing content is important if you want your target audience to accept your brand and also meet your revenue target.   Marketing content should resonate with the

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Natalie Redman 2 years ago

Marketing

Using Data Stitching To Align Sales, Marketing, and Analytics

Updated on 16th Feb, 2023.   Customer data is fragmented. The sheer amount of data a business collects while engaging customers digitally makes avoiding fragmentation unlikely. You have several marketing channels, touchpoints, platforms, and a need to push and pull data to/from multiple sources. The data is also acquired for

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Nilangan Ray 2 years ago

Marketing

What is Revenue Marketing? Connecting Marketing with Revenue

Updated on 13th Feb, 2023 by Nilangan Ray   DEFINITION Revenue marketing refers to the holistic process of identifying specific channels in marketing that offer revenue growth and aligning sales and marketing efforts with revenue. In this form of marketing, a more comprehensive approach is followed where both the marketing

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Bhagya and Nilangan 2 years ago

Marketing

Piwik Pro: Price, VS Matomo, Reviews, and Other Alternatives

With Google Analytics coming under hot waters for regulatory issues, the demand for an alternative has surged exponentially. And, Piwik Pro is one of them.   Piwik Pro is a privacy-focused alternative, created in 2013, that helps you track the website and product behavior of your users. Not to be

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Nilangan Ray 2 years ago

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