Hotjar vs. Lucky Orange: Your Pick for 2023
Almost all B2B businesses are now focusing on enhancing the experience throughout a customer’s journey. The reason behind this is simple, customer experience is driving purchase decisions across the board.
This has led to the rise in importance and use of tools that allow B2B businesses to understand and generate insights into B2B customer journeys. Features such as heatmaps, session recordings, behavioral analysis and more are being leveraged to achieve the best delivery of customer experience.
When it comes to this, two tools emerge as champions in the market, Hotjar, and Lucky Orange. If you’re a B2B decision maker wondering which tool is more suitable for your business, this blog is for you.
We will get into the details of each tool, compare them, their features, and pricing in detail in this blog. Let’s get started!
What is Hotjar?
Hotjar is a powerful product experience and insights tool that provides valuable insights into user behavior on websites. It offers a range of features that help businesses optimize their websites and improve user experience.
Hotjar enables B2B decision-makers to gain a deep understanding of how their target audiences interact with their websites. By utilizing heatmaps, session recordings, and user surveys, Hotjar helps businesses identify areas of user interest.
This learned knowledge can be then used to optimize website elements and enhance conversion rates.
With heatmaps, businesses can uncover the most engaging areas on their websites. This allows them to prioritize and optimize content and features accordingly.
Session recordings provide a visual representation of how B2B decision-makers navigate the website. This can reveal pain points and opportunities for improvement.
User surveys collect valuable feedback, helping businesses understand the needs and preferences of their target audience.
What is Lucky Orange?
Lucky Orange is a conversion optimization and analytics tool that provides real-time insights into user behavior on websites. The tool aids businesses by capturing and analyzing user interactions through session recordings and heatmaps. Session recordings allow you to visualize how visitors navigate your websites. Thus, identifying areas of interest, potential bottlenecks, or usability issues.
Heatmaps provide a visual representation of where users click, scroll, and spend time. Businesses can thus, understand and optimize their website layout, content placement, and call-to-action buttons.
Moreover, Lucky Orange also offers features like conversion funnels and form analytics. Conversion funnels allow businesses to track user journeys through key conversion processes.
Form analytics provide insights into form completion rates, identifying areas where improvements can be made to enhance user experience and increase conversions.
Hotjar vs Lucky Orange – Comparing the Fundamentals
Hotjar distinguishes itself with its comprehensive suite of tools designed to unveil profound insights into user behavior. Hotjar empowers businesses to unravel the intricacies of user interactions and optimize their websites accordingly.
Hotjar places the user at the center of its data-driven approach. This makes it a formidable choice for businesses committed to elevating the user experience and maximizing conversions.
In contrast, Lucky Orange places a steadfast focus on real-time data visualization and immediate insights. Its robust set of features enables businesses to capture and analyze user behavior in the present moment.
This real-time approach equips businesses to swiftly address issues. Businesses can thus enhance website performance, and capitalize on conversion opportunities with unrivaled speed and efficacy.
Hotjar has positioned itself as the go-to solution for comprehensive user analytics. It caters to businesses that prioritize a deep understanding of user behavior and seek to optimize their websites accordingly.
Lucky Orange, in contrast, has carved out a distinct niche as a real-time analytics tool. It specifically targets businesses that crave instantaneous insights and value direct engagement with their website visitors.
Hotjar vs Lucky Orange – Comparing Features
Heatmaps
Hotjar’s heatmap feature provides valuable insights into user behavior on websites. This information can be used to optimize website layout, content placement, and calls-to-action to align with search intent.
Hotjar’s heatmaps can help B2B decision-makers identify areas of interest and make data-driven decisions to enhance SEO strategies.
Lucky Orange also offers heatmaps, but its emphasis is on real-time data. B2B decision makers can use Lucky Orange’s heatmaps to visualize user interactions on their websites in real time.
It enables them to identify patterns, spot potential issues, and make immediate improvements. This can help align their SEO strategies and website optimization efforts with the search intent of their target audience.
Behavioral Tracking
Hotjar’s behavioral tracking feature provides a comprehensive toolkit for deep user comprehension. With session recordings, heatmaps, and user surveys in its arsenal, Hotjar empowers businesses to uncover invaluable insights. By deciphering user preferences and habits, it enables businesses to optimize their SEO strategies with precision to enhance the overall user experience.
Lucky Orange takes a real-time approach to behavioral tracking. Its session recordings and heatmaps offer businesses a live window into user interactions.
This instantaneous visualization empowers B2B decision-makers to detect patterns, address issues promptly, and align their SEO strategies seamlessly with search intent as it unfolds.
Session Recordings
Hotjar’s Session Recordings feature is a masterful tool that unveils the secrets of user behavior on websites. It allows businesses to delve deep into the journeys of their visitors, capturing every click, scroll, and interaction with meticulous precision.
Businesses can thus uncover user preferences, pain points, and areas ripe for optimization. Businesses can then fine-tune their SEO strategies and deliver a user experience that leaves competitors scrambling for fixes.
Lucky Orange, on the other hand, embraces a real-time approach to Session Recordings. Its power lies in its ability to capture user interactions as they unfold.
B2B decision-makers can witness the journeys in real time, detect roadblocks, and seize opportunities for immediate intervention.
Armed with this live insight, businesses can swiftly align their SEO strategies with user behavior so that it resonates well with search intent.
Data Retention
Hotjar allows businesses to use historical insights by letting businesses retain insights for 365 days. Thus businesses can revisit past user behavior, unearthing valuable patterns and trends.
Driven by insights, businesses can unlock the secrets to optimizing their SEO strategies with unparalleled authority. Hotjar empowers businesses to refine their website’s performance and deliver a captivating user experience with its historical data.
Lucky Orange follows a different path. It stores interaction data for a maximum of 30 days only as it thrives more on real-time insights and reactions. Its data retention feature focuses on the present, offering businesses a snapshot of recent user activity.
By capturing and preserving the most recent user behavior, Lucky Orange equips businesses with the ability to make immediate optimizations.
Pricing Comparison
A good thing about these two analytics tools is that they offer a free plan. Yes, these are limited in terms of capabilities but they’re completely free, so no complaints. Let’s check how their other plans work.
Hotjar
Hotjar’s paid plans start at $32 a month and their highest tier plan will set you back $171 a month. As you go up the pricing tiers, you unlock additional features and functionality.
However, please note that Hotjar charges you for the number of sessions you intend to analyze. This means that the costs can go up significantly if your platform or website draws in a lot of traffic.
Lucky Orange
The first thing you will notice about Lucky Orange’s pricing is the number of pricing tiers on offer. It’s not far-fetched to say that they might have a plan for businesses at each and every level.
Their paid plans start from $18 a month and scale right up to $150 with their top plan. Enterprise clients can contact and get a personalized plan if needed. Another important thing to consider is that Lucky Orange provides a free 7-day trial for all their plans.
Salespanel as an Alternative to Hotjar and Lucky Orange
Salespanel simplifies managing and maximizing B2B customer experience with B2B Customer Journey tracking. All it takes is a single tracking code to track, score, and engage qualified visitors and prospects in real-time.
It tracks the entire user journey across your website and creates a complete single customer view for you to draw insights from.
Salespanel tracks and monitors website events as capably as Hotjar. At the same time, it allows you to take action in real time and engage with potential customers similar to Lucky Orange.
With Salespanel, you’ll not only be able to improve the customer experience but also capture and convert leads more efficiently. Moreover, it qualifies leads as per the parameters you set and feeds the data directly into the CRM of your choice.
Salespanel is also a viable alternative to Google Analytics specifically for B2B businesses. This means it does a lot more than Hotjar and Lucky Orange and does it just as capably!
Conclusion
It all comes down to what you want to achieve. If things like heatmaps and session recordings are what you need, Hotjar is a segment leader and Lucky Orange is also a good alternative. If you want to track customer journeys and use the data to fuel your sales and marketing operations, Salespanel is a good choice for you!
Sell more, understand your customers’ journey for free!
Sales and Marketing teams spend millions of dollars to bring visitors to your website. But do you track your customer’s journey? Do you know who buys and why?
Around 8% of your website traffic will sign up on your lead forms. What happens to the other 92% of your traffic? Can you identify your visiting accounts? Can you engage and retarget your qualified visitors even if they are not identified?
