We are living in the era of buzzword-driven marketing. The fancier the term and the more AI it has, the better it’s going to be… Or, is it? Lead scoring is no new concept. It is a simple rule-based system that takes into account a prospect’s business details
Looking for a website traffic analysis tool? Here are our top picks for 2025 covering both free and paid options. When talking about traffic analysis, we usually think of understanding which pages get visits from where. And, for this purpose, a quick glance through Google Analytics might seem
For any digital business, a website is the most powerful tool for attracting and engaging potential customers. However, more than 90% of visitors drop off without converting. So, all the dollars you spent on customer acquisition – most of them vanished into thin air. The challenge is even greater
Updated on 28th September, 2024. Marketing is an ocean of possibilities, and you can pretty much try anything and everything. Numerous strategies, tools, and mediums have emerged for marketing, especially in the digital marketing era. To help get a closed view before working on any marketing plan, experts have
Updated on 12th February, 2025 You run campaigns across different platforms and the goal from all of these campaigns is to bring visitors to your website. In a fairy tale land, visitors would land to your website and immediately become customers. But, that does not happen! Some visitors
A demand generation framework forms the backbone of effective marketing strategies, serving as a crucial precursor to lead generation. This comprehensive approach focuses on creating awareness and interest in products or services, laying the groundwork for future conversions. While lead generation targets bottom-of-the-funnel activities, demand generation encompasses a broader spectrum
Article Updated on 12th July, 2024. The digital landscape allows businesses to reach new audiences at a rapid pace. But, that comes at a price. Reaching more people means that you are now exposed to more unqualified leads, those that would never buy from you. And, if you
Updated on 15th June, 2024 It is not hard to determine purchase intent in the world of digital sales. With proper tracking of behavioral patterns, you can find out which prospects are gesturing buying signals at any scale, whether you have 10 leads or 10,000 leads. In sales, timing
Updated on May 18, 2024 Every business needs a steady stream of leads to support consistent growth. However, filling up your pipeline can be tricky. 65% of businesses cite lead generation (Source: Hubspot) as one of their top challenges. This is where lead acquisition strategies come into play.
Updated on 2nd May, 2024. Thousands of visitors come to your website every month, and only a handful of them become “leads” by signing up or providing their contact information. Everyone else leaves and many of them never come back. To put it into perspective, most of your
