Updated on 28th September, 2024. Marketing is an ocean of possibilities, and you can pretty much try anything and everything. Numerous strategies, tools, and mediums have emerged for marketing, especially in the digital marketing era. To help get a closed view before working on any marketing plan, experts have
Updated on 21st September, 2024 You run campaigns across different platforms and the goal from all of these campaigns is to bring visitors to your website. In a fairy tale land, visitors would land to your website and immediately become customers. But, that does not happen! Some visitors
When people talk about inbound marketing, the two phrases you hear most often are “lead generation” and “demand generation,” often used interchangeably. Demand generation, the strategy to drive demand for your products and services, is usually defined through top-of-the-funnel activities. Lead generation, on the other hand, is a bottom-of-the-funnel
Article Updated on 12th July, 2024. The digital landscape allows businesses to reach new audiences at a rapid pace. But, that comes at a price. Reaching more people means that you are now exposed to more unqualified leads, those that would never buy from you. And, if you
Updated on 15th June, 2024 It is not hard to determine purchase intent in the world of digital sales. With proper tracking of behavioral patterns, you can find out which prospects are gesturing buying signals at any scale, whether you have 10 leads or 10,000 leads. In sales, timing
Updated on May 18, 2024 Every business needs a steady stream of leads to support consistent growth. However, filling up your pipeline can be tricky. 65% of businesses cite lead generation (Source: Hubspot) as one of their top challenges. This is where lead acquisition strategies come into play.
Updated on 2nd May, 2024. Thousands of visitors come to your website every month, and only a handful of them become “leads” by signing up or providing their contact information. Everyone else leaves and many of them never come back. To put it into perspective, most of your
Updated on 5th March, 2024. A customer’s journey online is not as simple as walking into a store and walking out with a product. This is especially true for B2B purchases that require a long and complex buying journey. There is a ‘path to purchase’ for every customer and
Updated on 9th February, 2024 Marketers run campaigns on different channels – social media, search engines, emails, etc. Tracking conversions from these channels is fairly simple. You install the tracking pixels provided by these channels on your website and the pixels track conversions when they happen and attribute them
Updated on 21st Sep, 2023. A CRM is a customer relationship management software—an application that helps you manage and track relationships with your leads, customers, and partners. A sales management CRM would focus on helping you manage sales leads and move them from point A to point B in
