It doesn’t matter if you’re in B2C, B2B, SaaS, or any other form of business. There’s one thing every business finds painful – losing customers. There can be multiple reasons why a customer would want to or wouldn’t want to keep doing business with you. Understanding what is causing
Each email only gets a minor portion of the recipient’s attention upon making it to the inbox. Every essential element of an email, from the subject line to its format, has a significant impact on how users react to it. Today, consumers receive dozens of emails daily, making
When the internet came into the picture almost 40 years ago, people only intended to use it for military and scientific purposes. However, throughout the years, the internet has grown and evolved. Now it does far more than any of us realized it could. With each passing day, this
Growth is central to a business’s plans, but with growth comes complexity. Managing finances can become a frustrating task as a business expands, and good financial planning needs to go beyond identifying costs and saving opportunities. Efficient financial planning is a thorough, ongoing, and ever-present process. It needs
Sales and marketing are the two key departments that drive companies to achieve objectives. When they work together, a company can easily keep its growth trajectory and reach revenue targets. While many companies are aware of this, such a state of complete alignment is limited. Research shows that 90%
The modern internet and the systems created by information technologies bring a lot of convenience into a fast-paced world. The extent of created benefits ranges from comfort for private web users to efficiency for businesses and companies. Because the web has become a hub that improves both the pleasures
This article is a reflection of what we learned from our talk with Ashwin Krishna, Marketing Director of Tact.ai. Ashwin set up the demand generation engine for Tact.ai, creating a multi-million dollar pipeline that generated 60% of Tact.ai’s revenue in just 18 months. Ashwin is an award-winning marketer and has
There are various strategies to market and sell your product. You could go the inbound route where leads come to you and you qualify them. You could go through the outbound route where you reach out to companies and sell to those who show interest. The approach you need to
Whether you are In the B2B or B2C space, as a marketer, you are constantly looking to evolve and grow in your career. One particular skill that is essential for content creation and product positioning is copywriting. It is one of the most critical element for any type of marketing.
In the last few decades, many industries have moved away from relying on conventional media and word of mouth to get their message across, and so did the automotive industry. Major car manufacturers are doing their best to provide information about their new models in the most comprehensible and attention-grabbing
