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Marketing

9 Easy Ways to Improve Your Email Marketing Performance

  Each email only gets a minor portion of the recipient’s attention upon making it to the inbox. Every essential element of an email, from the subject line to its format, has a significant impact on how users react to it.   Today, consumers receive dozens of emails daily, making

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Salespanel 3 years ago

Marketing

4 Ways to Improve Your Pay-Per-Click Campaign’s Profits Quickly

When the internet came into the picture almost 40 years ago, people only intended to use it for military and scientific purposes. However, throughout the years, the internet has grown and evolved. Now it does far more than any of us realized it could.   With each passing day, this

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Salespanel 3 years ago

Marketing

9 Ways to Improve Your Business Financial Management

  Growth is central to a business’s plans, but with growth comes complexity. Managing finances can become a frustrating task as a business expands, and good financial planning needs to go beyond identifying costs and saving opportunities.   Efficient financial planning is a thorough, ongoing, and ever-present process. It needs

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Paul Jenkins 3 years ago

Marketing

4 Proven Tactics For Sales And Marketing Alignment

Sales and marketing are the two key departments that drive companies to achieve objectives. When they work together, a company can easily keep its growth trajectory and reach revenue targets. While many companies are aware of this, such a state of complete alignment is limited.   Research shows that 90%

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Paul Jenkins 3 years ago

Marketing

Discovering Clients in a Cybersecurity Market

  The modern internet and the systems created by information technologies bring a lot of convenience into a fast-paced world. The extent of created benefits ranges from comfort for private web users to efficiency for businesses and companies. Because the web has become a hub that improves both the pleasures

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Ebbe Kernel 3 years ago

Marketing

On GTM, ABM and Being Emotional in the Middle of the Funnel

This article is a reflection of what we learned from our talk with Ashwin Krishna, Marketing Director of Tact.ai. Ashwin set up the demand generation engine for Tact.ai, creating a multi-million dollar pipeline that generated 60% of Tact.ai’s revenue in just 18 months. Ashwin is an award-winning marketer and has

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Shubham Tiwari 3 years ago

Marketing

Target Account Selling: Is This Another Buzzword for ABM?

There are various strategies to market and sell your product. You could go the inbound route where leads come to you and you qualify them. You could go through the outbound route where you reach out to companies and sell to those who show interest. The approach you need to

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Yash Chawlani 3 years ago

Marketing

Top 10 Copywriting Books for Marketers

Whether you are In the B2B or B2C space, as a marketer, you are constantly looking to evolve and grow in your career. One particular skill that is essential for content creation and product positioning is copywriting. It is one of the most critical element for any type of marketing.

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Paras 3 years ago

Lead gen
Marketing

Automotive Lead Generation: 8 Tips and Tricks to Boost Leads

In the last few decades, many industries have moved away from relying on conventional media and word of mouth to get their message across, and so did the automotive industry. Major car manufacturers are doing their best to provide information about their new models in the most comprehensible and attention-grabbing

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Max Szumiłowicz 3 years ago

Marketing

Predictable Revenue Projection Models for 2022

Running a business is a tricky affair. It is as complicated as playing chess with a world-class opponent. An opponent who is unpredictable, brutally effective, and capable of spoiling your play – the market forces.   Similar to chess, running a business is both an art and a science. One

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Yash Chawlani 3 years ago

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