Product-led growth (PLG) companies are taking the market by storm. Products like Calendly or Zoom or Slack sell themselves. The end-users of software solutions are now well informed, know a lot about the products and their capabilities, have a lot of options, and are purchasing even without talking to salespeople.
B2B businesses that generate inbound leads from their website have one thing in common – an embedded meeting scheduling form. And, one of the most commonly used tools for this is Calendly. Now, once the leads get acquired, they are passed to the sales reps. Sales reps need the leads
Businesses using Google Analytics are in a plight right now. On one hand, Google has decided to sunset Universal Analytics (the one that you currently use) and shift to Google Analytics 4 (with no data migration!). And, on the other hand, regulatory bodies in Europe are cracking down hard on
Advertisements are a big part of marketing. The global advertising market was worth about $650 Billion in 2020. The sole reason behind this is the ability to scale marketing operations quickly. Organic marketing is cost-effective but requires time to deliver results. For short-term explosive growth, you need paid advertisements.
To say B2B customer journeys are complex and lengthy would be putting it lightly. Marketing leaders around the world admit that it’s difficult to track B2B customers. B2C journeys have a few touchpoints, involve a single-decision maker, and happen quickly. And, not a lot of research and considerations of
All modern marketing specialists spend a significant chunk of their time online. And doing work over the internet means that there are cyber threats left and right. As a marketer, the data you collect is your toolset, and you should familiarize yourself with what you can do right now
Universal Analytics, the current version of Google Analytics that we know and use, was released back in the fall of 2012. It offered new tracking codes and enabled accurate behavioral measurements. Universal Analytics was geared towards the web of 2012. Back then the majority of the web traffic was
It doesn’t matter if you’re in B2C, B2B, SaaS, or any other form of business. There’s one thing every business finds painful – losing customers. There can be multiple reasons why a customer would want to or wouldn’t want to keep doing business with you. Understanding what is causing
Each email only gets a minor portion of the recipient’s attention upon making it to the inbox. Every essential element of an email, from the subject line to its format, has a significant impact on how users react to it. Today, consumers receive dozens of emails daily, making
When the internet came into the picture almost 40 years ago, people only intended to use it for military and scientific purposes. However, throughout the years, the internet has grown and evolved. Now it does far more than any of us realized it could. With each passing day, this
