Updated on 19th May, 2024 Customer journey and customer experience might sound similar, but they are very different. The lines seem blurred, and there is a lot of room for confusion. Before we talk about the differences, let’s look at the funnel. A lead doesn’t convert into a
Updated on May 18, 2024 Every business needs a steady stream of leads to support consistent growth. However, filling up your pipeline can be tricky. 65% of businesses cite lead generation (Source: Hubspot) as one of their top challenges. This is where lead acquisition strategies come into play.
Updated on May 15, 2024 When it comes to SaaS, there is no bigger name than Salesforce in the industry. It has been at the pinnacle of the MarTech world for quite a long time. With all the features, capabilities, and conveniences on offer, it is no surprise that they
How likely are you to remember a bunch of text compared to images? Our marketing ancestors understood this centuries ago, leading to the birth of print advertising. Historians state that the earliest traces of print advertising date back to around 3000 BC in Egypt. You read that right! A
Updated on 2nd May, 2024. Thousands of visitors come to your website every month, and only a handful of them become “leads” by signing up or providing their contact information. Everyone else leaves and many of them never come back. To put it into perspective, most of your
Updated on 28th April, 2024. Lead generation is undoubtedly one of the most crucial and most difficult tasks for businesses, no matter what their industry is. And, part of the problem is the fact that there are several channels and strategies of lead generation out there that companies could
Salesforce is a powerful CRM platform that can help you track your leads accurately, which is why it is used by more than 150,000 businesses worldwide. However, lead tracking involves more than just keeping track of contacts. While entering leads into your Salesforce CRM is not difficult, you actually
For many businesses picking CRMs is confusing. For those looking for a simple cost-friendly CRM, Pipedrive and Hubspot stand out as two formidable competitors. Choosing between the two might feel like choosing between Mike Tyson and Mohammed Ali. Both are powerful CRMs but are still surprisingly very different from
Every company wants to establish a robust online presence today, leading to fierce competition in today’s digital selling process. But what’s one major way to gain traction online? Grabbing the top position on search engine pages like Google, of course. If your website ranks on the first page of
What does every marketer dream of? Amazing conversion rates! However, more often than not, you may find warm (or even hot) leads dropping off in the middle of the journey. It could be because of a technical issue like slow loading for webpages or something to do with usability;
