Updated on 1st June, 2024 The industry standard for website tracking and data collection throughout all these years has been to rely on cookies, use third-party tags, and use pixels. However, there have been some significant shifts in the industry that have made things a bit more complicated.
Updated on 9th January 2025 As a digital marketer, if you have ever run a Google ad or a PPC campaign, chances are you have heard about GCLID and UTM parameters. These URL tracking parameters are imperative to monitoring and analyzing the success of any online marketing campaign.
Updated on 27th May, 2024 Forms have been an effective tool for businesses for a long time. They do one thing really well which is they collect information, usually about prospects and customers. Handling and storing these vital sets of information is very easy and convenient using forms. Forms
Updated on May 25, 2024 What is an Account-Based Marketing Funnel? An account-based marketing funnel represents the journey an interested prospect account takes to become a paying customer. Unlike a traditional funnel, an ABM funnel focuses on one particular account and its customer journey. It was not so
Updated on 25th May, 2024 Advertisements are the most direct way of marketing your brand, product, or services. It is what delivers your marketing content to your audience through various channels at a very large scale and in a relatively short time. In the earlier days, pricing for
If you sell online, chances are you have thousands of visitors flocking to your website every month. Managing and creating high-quality experiences for each visitor manually is not only challenging but also practically impossible. This is where Customer Experience Automation (CXA) and tools that help with CXA come into play.
Updated on May 24th, 2024 Consumers today want to know they are getting the best deal possible before they invest their money. With so many products and services available at the click of a button, they need to know they are getting the best value for their money.
Updated on 19th May, 2024 Customer journey and customer experience might sound similar, but they are very different. The lines seem blurred, and there is a lot of room for confusion. Before we talk about the differences, let’s look at the funnel. A lead doesn’t convert into a
Updated on May 18, 2024 Every business needs a steady stream of leads to support consistent growth. However, filling up your pipeline can be tricky. 65% of businesses cite lead generation (Source: Hubspot) as one of their top challenges. This is where lead acquisition strategies come into play.
Updated on May 15, 2024 When it comes to SaaS, there is no bigger name than Salesforce in the industry. It has been at the pinnacle of the MarTech world for quite a long time. With all the features, capabilities, and conveniences on offer, it is no surprise that they
