Website Positioning Software You Should Check In 2024

Published by Madhurima Chatterjee on March 22, 2024

Every company wants to establish a robust online presence today, leading to fierce competition in today’s digital selling process. But what’s one major way to gain traction online? Grabbing the top position on search engine pages like Google, of course.

If your website ranks on the first page of SERPs for relevant searches, you have officially become a digital business!

However, this is easier said than done. And, for this reason, website positioning software are here to help!

Website positioning software, including SEO, analytics, visitor identification software, and user behavior tracking tools, can help you track your current ranking, compare it with competitors, monitor improvements over time, identify areas for improvement, and analyze user engagement with your site from gained positions.

In this blog, we will discuss website positioning software—what it is, how it can help you, and how applications such as SEO tools and visitor identification software can help you position your website correctly. We will also highlight a few tools that you must check out in 2024 for your website positioning needs.

What is a Website Positioning Software?

Website positioning software is a group of products that can improve your website’s visibility and search engine ranking on SERPs.

These tools offer various functionalities to analyze, optimize, and track website performance in search engines like Google, Bing, and Yahoo. They can help you improve your website’s search engine optimization and increase the amount of organic traffic it receives.

The key features of website positioning software may include keyword research, on-page optimization for meta tags, headings, images, and URLs, technical SEO analysis for broken links, duplicate content, page speed, and mobile-friendliness, backlink and competitor analysis, rank tracking, content optimization, reporting and analytics, and more.

So, how can website positioning software help you? Who is it ideal for? We will discuss this in detail in the next section.

Image Source: Backlinko

How Can a Website Positioning Software Help You?

Website positioning software is particularly essential for small business owners with limited budgets, resources, and time. In light of the fierce competition in the online business environment, it offers such business owners a chance to level the playing field.

These tools provide cost-effective SEO and analytics features for data-driven decision-making that drives growth and success in the digital landscape.

Here are some more benefits of using website positioning software:

Boost Your Online Visibility on a Budget

Web positioning software makes your small business website appear in search results without shelling out a lot of cash for advertisements.

It assists you in selecting the appropriate keywords for your website so that customers looking for your goods or services can reach you quickly.

Get Ahead of Your Competitors

With the help of data-driven insights and suggestions from web positioning software, you may better comprehend the tactics and output of your competitors.

With few resources, you can modify your SEO strategy, spot possibilities, and maintain an advantage over competitors.

Increase Relevant Website Traffic

You can use web positioning software to determine customers’ terms while searching for similar products or services.

It assists you in optimizing your website for relevant traffic, which increases the likelihood that potential clients actively looking for products or services similar to what you sell will find your website and convert.

Save Time and Effort

In addition to sales and business development, handling website positioning can be difficult for a small business owner.

Software for website positioning can help you complete chores more rapidly and raise your website’s ranking. You may save time and work by doing keyword research, rank tracking, and content optimization yourself. This allows you to continue working on other important facets of your company without sacrificing the quality of your website improvement.

In the following sections, we will discuss how SEO tools and visitor-tracking software can help with website positioning.

How SEO Tools Can Help with Website Positioning?

The three main categories of SEO tools you should employ to optimize search engine optimization for your company are keyword research, rank tracking, and site audit tools.

Keyword Research Tools

Using keyword research tools, you can identify the ideal keywords to target with your content. These tools provide information on keyword search volume, competitiveness, and related terms, helping you select the most appropriate keywords for your website’s content strategy.

While Google Ads’ Keyword Planner provides the most accurate data, third-party tools such as Ahrefs, Moz, and Ubersuggest are excellent options for identifying keywords to target for organic ranking. Google Keyword Planner is primarily tailored for advertising purposes, whereas third-party tools are essential for organic ranking efforts.

Rank Tracking Software

You must monitor your website’s performance to enhance its positioning gradually. Position tracking, also known as rank tracking, can help you analyze how well your website performs for particular keywords in search engine results and how it compares to your competitors. This helps you determine the areas that are effective and require improvement.

AccuRanker, Serpwatch, and Semrush’s Position Tracking Tool are excellent examples of rank tracking software.

Site Audit Tools

Site audit tools allow you to examine your website for technical or content optimization problems. These software applications analyze websites to identify technical issues, SEO problems, and opportunities for improvement.

They check for broken links, duplicate content, page speed, mobile friendliness, and other issues that affect website performance and search engine rankings.

Screaming Frog, GTmetrix, and MySiteAuditor are among the top software for site audits.

BONUS: When examining SEO tools, you can also include on-page SEO analysis tools. These tools examine a webpage’s meta tags, headers, and other on-page features to optimize it for search engines. You can also use on-page SEO research to see how well your competitors’ pages optimize their content with the appropriate headings, keywords, and meta tags.

There are two types of on-page SEO analysis tools. These are WordPress SEO plugins for WordPress websites or SEO tools that incorporate on-page analysis, such as Semrush’s SEO Writing Assistant, to perform on-page SEO analysis.

• WordPress SEO Plugins: WordPress SEO plugins make it easier to see how much of your page is optimized for a specific emphasis term, which is crucial for your website’s positioning. They examine how that term is used in various meta tags on your website and offer suggestions for improving keyword usage.Examples of top WordPress SEO tools include Yoast and AIO SEO plugins.
• SEO Tools That Incorporate On-Page Analysis: These tools analyze on-page elements such as meta tags, headings, content optimization, internal linking, and technical SEO factors to identify opportunities for improving website rankings and user experience in search engine results.Examples of top SEO tools for on-page analysis include Semrush and SE Ranking.

How Can a Website Visitor Tracking Software Help with Website Positioning?

Website visitor tracking software can help you see who visits your website and what they do. With the best website visitor tracking solutions, you can track visitor journeys, measure conversions from the positions you gain, and gain deeper insights into your leads and customers.

Website visitor tracking software typically operates by inserting a script on your website. It will gather important data about your visitors, such as the pages they viewed, their actions on your website, and the marketing channels they used to find you.

In general, website visitor tracking means different things to different people; however, we can categorize it broadly into three different types of tools:

Visitor Identification Tools

Businesses can utilize visitor identification tools to track individual website visitors and observe their entire journey, including the channels, advertisements, campaigns, and pages they interacted with, as well as how they converted into leads.

There are two main types of visitor identification tools: one aids in identifying accounts visiting your website, while the other allows you to view individual visitor sessions through session recordings.

Salespanel and Clearbit Reveal are excellent examples of tools for account identification, while Hotjar and CrazyEgg excel in session recording capabilities.

Behavior Tracking Tools

These tools primarily observe and evaluate how users engage with a website. To provide insights about user involvement and preferences, these tools examine the actions visitors take, such as clicks, page views, scroll depths, and time spent on each page.

Salespanel (again), Mixpanel, Heap, and FullStory are great examples of behavior-tracking
tools.

Website Analytics Tools

Website analytics tools gather and evaluate numerous data points to provide a thorough picture of a website’s functionality and performance.

These tools help businesses measure metrics such as the number of users, average length of sessions, and user demographics. Using such software, you can better understand their audience, measure marketing effectiveness, optimize website performance, and make data-driven decisions for improved online success.

Google Analytics, Salespanel (once again :D), Adobe Analytics, and Woopra are excellent examples of website analytics tools.

So, which are the top website positioning software you should check out in 2024? We will be discussing this in the next section.

4 Website Positioning Software You Should Check Out in 2024

Here are the top four website positioning tools you should check out in 2024:

Salespanel

Salespanel is our product, designed to provide a thorough analysis of visitors you acquire from your positioning efforts. It aggregates the data into a single customer view that lets you track your user’s journey from the very first visit to the point they become customers.

Salespanel offers features that support the collection of first-party buyer intent data, identification of accounts visiting your website, and real-time lead qualification. These help you analyze, nurture, and qualify leads coming through your marketing efforts and convert leads into customers.

When a lead finally signs up through a web form, newsletter software, live chat, etc., Salespanel automatically captures the lead and tracks their entire journey without any integrations. The software also helps you track custom website events and product milestones to understand how prospects and customers engage with your website.

With Salespanel, you can position your website to attract high-quality leads, re-target them with customized marketing engagement, and fast-track your sales processes. Get started with the 14-day free trial today!

Ahrefs

Ahrefs is a leading website positioning and SEO software with features such as keyword rank tracking, keyword research tools, competitor analysis, backlink analysis, and more. With Ahrefs, you can monitor your website’s general health, determine which pages are performing the best, and find content gaps, leading to a comprehensive understanding of how to best position your website to attract target prospects and achieve your business goals.

How does it work? Ahrefs’ tools crawl your website and return data to help you better understand and optimize your organic webpage approach. With the capacity to audit your website, look into high-performing content, monitor your website’s rank, and more, Ahrefs is a reliable tool. The best feature of this software is its competitor analysis.

Ahrefs’ Site Explorer tool enables you to study three key aspects of a competitor’s website—organic traffic performance, backlink profile, and website structure—and, based on that, strengthen and develop your marketing strategies to differentiate your business from that of your rival. Other SEO tools Ahrefs provides include Site Audit for optimizing your website, Keywords Explorer for finding keywords that your target prospects are researching, Content Explorer for discovering content ideas and link opportunities, and Rank Tracker for tracking your ranking progress.

Ahrefs’s pricing starts at $99 a month. Additionally, you can try out their software for seven days for just $7 before signing up for a subscription.

Semrush

Semrush is one of the most widely used SEO tools worldwide, allowing you to monitor traffic, visitors, keyword ranks, and more. The software further provides an in-depth analysis of your SEO campaign and recommendations for website optimization. Here are a few features of Semrush that make it one of the best website positioning tools on the market:

• Keyword Tracking: Semrush allows you to keep an eye on and track the keywords relevant to your website. This tool will enable you to see which keywords bring in the most visitors to your website and which require more attention if you want to raise your search engine rankings.
• Competitor Tracking: This feature of Semrush lets you examine your competitors’ websites. You can view their most popular pages, the keywords they focus on, and their backlink strategy.
• Website Traffic Analysis: Semrush also provides comprehensive data regarding your website’s traffic. You have access to information on the most viewed pages, the duration of visitors’ visits, and their attribution sources.
• Backlink Tracking: This feature of Semrush lets you monitor your backlink profile and spot any problems that might be hurting your SEO efforts. Backlinks heavily influence search engine results, so monitoring them can help you pinpoint areas for development and maximize your link-building efforts.

Semrush offers various pricing plans, starting at $99.95 per month. It also offers a 7-day free trial so users can try out its various features before investing their money.

Google Search Console

Google Search Console is a powerful tool for monitoring your website’s performance in Google search results. This tool also helps you ensure that your website complies with Google’s Webmaster Guidelines and offers tips on getting more people to visit your website from Google Search.

GSC primarily monitors four important metrics: impressions, clicks, positions, and click-through rates (CTR). You may examine this data for every term or page to determine how each page ranks for various keywords on Google, how frequently users click on your website, and other information. With this data, you may track and improve your website’s positioning.

Using GSC, you may gain valuable insights into how your website appears and functions overall in Google search results which can help you pinpoint areas needing optimization and improvement. For example, by examining the GSC data, you may determine which keywords bring in the most visitors to your website and which pages achieve the highest visibility and click-through rates.

Choose the Right Website Positioning Software To Improve Your Website’s Performance!

Selecting the right website positioning software for your business can indeed pose a challenge. Yet, with the appropriate tools at your disposal, you can significantly enhance your online visibility, attract targeted customers, and ultimately bolster your ROI.

The array of tools discussed above offers a solid foundation for pursuing these objectives. If your focus lies in monitoring visitor engagement, Salespanel emerges as a viable option. For bolstering your website’s rankings, specialized SEO tools such as Ahrefs and Semrush prove invaluable. Meanwhile, optimizing conversion rates can be effectively achieved through the utilization of tools like Hotjar and CrazyEgg.

It’s evident that each positioning tool serves a distinct purpose, and thus, leveraging a combination of products from various categories yields the most advantageous outcomes. By strategically integrating these tools into your digital arsenal, you pave the way for sustained growth and success in the competitive online landscape.