For any digital business, a website is the most powerful tool for attracting and engaging potential customers. However, more than 90% of visitors drop off without converting. So, all the dollars you spent on customer acquisition – most of them vanished into thin air. The challenge is even greater
Updated on 28th September, 2024. Marketing is an ocean of possibilities, and you can pretty much try anything and everything. Numerous strategies, tools, and mediums have emerged for marketing, especially in the digital marketing era. To help get a closed view before working on any marketing plan, experts have
Updated on 25th Sept, 2024. In the fast-paced world of sales and client relationship building, you will need some fantastic technology to support your daily needs. Thankfully, services such as Pipedrive CRM exist to help you manage your customer relationship with efficiency and care. But what exactly does Pipedrive
Updated on 25th September, 2024. Your in-house salespeople are the best; they know your product better than anybody else. We get it! However, as your business grows, scaling your team proportionally can be a challenge, especially for startups whose founders and initial employees handle sales. If your sales team
Updated on 25th March, 2025 Introduction During the early 90s, the first ‘e’ businesses took off, and digital business owners have never looked back. It has been thirty years since then, and the internet has developed exponentially. The key benefit of digital commerce is that you can reach a
Updated on 12th February, 2025 You run campaigns across different platforms and the goal from all of these campaigns is to bring visitors to your website. In a fairy tale land, visitors would land to your website and immediately become customers. But, that does not happen! Some visitors
Updated on 29th August, 2024 A major difference in B2C and B2B marketing today is in their core nature. B2C marketing has long transitioned to customer-centric and experience-oriented marketing. B2B marketing still remains sales-focused at its core even today, for many companies. This problem has been somewhat solved
A demand generation framework forms the backbone of effective marketing strategies, serving as a crucial precursor to lead generation. This comprehensive approach focuses on creating awareness and interest in products or services, laying the groundwork for future conversions. While lead generation targets bottom-of-the-funnel activities, demand generation encompasses a broader spectrum
Key Contributors: Nilangan Ray, Madhurima Chatterjee, Paras Kuhad Marketers have long relied on third-party cookies to collect data from customer interactions and browsing patterns across their websites. These tracking tools have helped website owners and managers in several ways, including personalizing advertisements, retargeting prospects, measuring campaign success, and
Updated on 10th August, 2024 It is not possible to fight a war and win a war without knowing what exactly is happening at various places and levels. Similarly, when you run your B2B business, you need to know what is happening and where and what is contributing to
