Lead generation is the process of acquiring prospects who are likely to find your product or service useful. The phrase “sales lead generation” is often used to describe generation of leads for sales with a focus on sales-centric strategies (like account-based marketing or outbound). But, the phrase is not limited
Leads are the lifeblood of any business operation. It doesn’t matter how good your service or product is; the chances are multiple other businesses are offering the same product/service. If you don’t have customers to pay for it, it is going to be hard for your business to survive in
Broadly defined, getting to the point where you can start a conversation with your potential buyer is known as the lead generation process. Leads are mostly associated with sales but inbound lead generation is largely a part of marketing. Whether you are writing blogs to attract an audience or organizing
All businesses, irrespective of the industry and irrespective of whether it is B2B or B2C, strive for one thing and one thing only – generate more sales and increase revenue. Breaking down a business, the goal of all teams collectively is of course to increase revenue. But the
“Demand generation” and “lead generation” are two terms that any digital marketer will be familiar with and know. Some people believe that the two are basically the same thing, with demand generation being a fancier way to say lead generation. There are genuine differences between these two concepts. So, let’s
Roughly one and a half years back when we launched Salespanel to our beta users, our goal was to simply provide an add-on utility to CRM users. A simple lead tracking tool that tracks visitors and syncs data to a customer’s CRM. From early users, we received a lot of
