Article Updated on 12th July, 2022. The digital landscape allows businesses to reach new audiences at a rapid pace. But, that comes at a price. Reaching more people means that you are now exposed to more unqualified leads, those that would never buy from you. And, if you
What is Lead Qualification? Lead qualification is the process of filtering out leads who are actually likely to purchase from you. This is done by marketing teams using lead data. If marketing qualification is done perfectly, sales will get leads that are already qualified for sales. But, if the marketing
A report from Hubspot suggests that organizations on average generate around 1877 open leads in a month and 1523 Marketing Qualified Leads specifically. There is a qualification process on two sides – marketing and sales. There can be a thousand people coming to your website in a day and
For B2B businesses, lead qualification is one of the most crucial steps to effectively utilize spend resources on the right leads and maximize sales productivity. A commonly used lead qualification technique is BANT. What is BANT? BANT is a technique used by businesses to qualify leads based on Budget,
Understanding lead intent is one of the most important things in the qualification process. Just tracking activities was not enough. There is a stark contrast between a lead who spent 30 minutes on carefully reading your documentation and a lead who skimmed through everything in 30 seconds. To give our
