A study conducted by Forbes a few years ago revealed that only a mere 22% of marketers used data-driven purposeful efforts to achieve desired results for their companies. Another interesting survey released by ITSMA and Vision Edge further showed that as much as 74% of marketers were largely unable
Buyers go through different phases and touchpoints before they buy from you. Especially for B2B businesses, where customer journeys are really long, the process can look like a maze. They will engage with several touchpoints before conversion. Knowing how customers engage with you is crucial to connect the dots and
Did you know that only 2.35% of your website visitors convert? It’s not surprising that your website can be your greatest asset or weakness. As a business owner that aims to acquire leads and sales online, tracking website visitor is a crucial aspect of every data-driven marketing strategy. With
With digital marketing bringing you an opportunity to connect to a broader range of prospects, the chances of getting leads who are just not going to buy have also increased heavily. This means that you would be attending to leads and spending resources on leads that are not going to
This blog post is a shortened version of our eBook – Zero Communication Alignment. The full eBook contains more content, insights from experts, a case study, an infographic, market data, stories of alignment, and much more. You can read/download it for free from here. Introduction Marketing and Sales
In B2B, the buyer’s journey isn’t very linear. Prospects engage with a brand from an average of 10 channels before making a purchase. With so many marketing channels to handle, marketers are faced with the challenge of tracking which particular touchpoint or campaign impacted the conversion of a prospect.
Never lost a single customer- said no marketer ever. Customer churn is a common reality in every business, and a data-driven approach is necessary to manage it. Let us start with the basics. What is Customer Churn? Customer churn represents the rate at which customers stop using your
There are two ways to market a brand or a product – one where you ring up people and tell them about it, and one where you put the information out and spread the word out for the right people to see. The latter is inbound marketing. Simply
This blog post is a collective index of everything we have written about lead qualification (with an emphasis on lead scoring) throughout the years organized progressive as chapters. If you are trying to get started with lead qualification, scan the index and read the articles that you think can help
What is Lead Qualification? Lead qualification is the process of filtering out leads who are actually likely to purchase from you. This is done by marketing teams using lead data. If marketing qualification is done perfectly, sales will get leads that are already qualified for sales. But, if the marketing
