Lead Generation Agencies and Companies in the US and the UK

Published by Yash Chawlani on

Not sure if you should be investing in a lead generation agency? Should you consider investing in it?

 

According to a 2020 HubSpot study, lead generation is the top priority for marketers. However, generating traffic and leads is also their number one challenge.

 

Image via HubSpot

 

Lead generation is challenging and this is something that directly connects to revenue. This is why you might need help from lead generation products and services

 

In this article, we will cover how lead generation tools and agencies can help you generate leads. We will also check out the top lead generation agencies in the US and UK.

 

What is lead generation?

Lead generation is the process through which businesses attract, engage, and convert people who are interested in their brand, products, and services. It is an integral part of every buyer’s journey, from being a consumer to becoming a customer.

 

Image via HubSpot

 

How can lead generation agencies and companies help you?

Your marketing team needs to find leads, nurture them, and turn them into sales-ready leads along with conducting funnel analysis for better conversion optimization.

 

Outsourcing lead generation activities will enable you to optimize your funnel efficiently and increase conversion rates. That’s why you should consider hiring a lead generation agency or company.

 

Most lead generation agencies in the US and the UK offer the following services:

  • Competitors and target market research
  • Brand building
  • Content marketing – strategy, creation, amplification, syndication
  • Search engine optimization (SEO) – organic search rankings and traffic boost
  • Social media marketing
  • Email marketing – trigger campaigns, drip email campaigns, personalized emails
  • PPC advertising
  • Influencer and affiliate marketing
  • Retargeting

 

However, there are many agencies and companies out there that promise big results but are not that successful in delivering a good ROI. Therefore, you should choose your agency carefully.

 

Factors to consider when choosing a lead generation agency

When choosing a lead generation agency or company in the US and the UK, you should find answers to the following questions:

 

  • What kind of lead generation services do they provide?
  • Have they generated qualified leads for businesses in your niche?
  • What is the agency’s track record in delivering results?
  • What process do they follow when working on a new project?
  • How do they qualify leads?
  • Which tools and platforms do they leverage?
  • How much do they charge for their services? Does the cost of their services fit your budget?
  • How much experience do they have?
  • How will they track performance and report results, and at what intervals?
  • Since when can you expect to get new, qualified leads if you hire them?

 

Choosing the right lead generation agency or company sometimes boils down to knowing which questions to ask. When you get these answers, you’ll be much closer to picking the best lead generation agency for you.

 

As your chosen lead generation company bring you new customers, you can concentrate on serving them better. This will help you improve customer satisfaction and retention, and, in turn, lower your customer acquisition costs.

 

Best lead generation agencies in the US

Let’s take a look at some of the best lead generation agencies and companies in the US you can choose from.

 

CIENCE Technologies

CIENCE is a PaaS (People as a Service) company. With a sophisticated approach to B2B lead generation, CIENCE has helped 1,000+ businesses generate qualified leads and drive sales engagement.

 

What this lead generation agency/company offers:
  • Grow your sales pipeline using pinpoint research, phone, email, social, web prospecting, and an orchestrated outbound platform.
  • Create account-based sales opportunities using targeted research and a multi-channel approach.
  • Use AI-enabled research, multi-channel outreach, and their proprietary software platform to start sales conversations with your next, best customers.

 

Image via CIENCE

 

Awards and recognitions:

  • Both a National and Local Excellence Award for Southern California by UpCity
  • Clutch Top Voice Services Companies 2021
  • Top BPO Service Providers 2021 at GoodFirms
  • Ranked #3 in Fast Growth and #6 in Sustained Growth in 2020 by Clutch

 

Top industries they’ve worked for:

Software development, IT, finance, marketing, education

 

Top clients that they’ve worked with:

Google, Microsoft, Yamaha, Okta, Uber

 

Their offices:

Denver, Lexington, San Diego, San Francisco, Mexico, Brazil, Kyiv, Berlin, Manila

 

Contact information:

Email address: [email protected]
Phone number: +1 (949) 424-2906

 

Martal Group

Martal Group is another leading lead generation agency in the US. With over a decade of experience in servicing B2B technology companies, they can help you increase leads, improve traffic, negotiate deals, and sign contracts.

 

What this lead generation agency/company offers:
  • Get the right prospect data.
  • Manage your sales machine.
  • Maximize your brand’s online presence.
  • Convert website visitors into customers using discovery calls and introductory demo calls.

 

Image via Martal Group

 

Their awards and recognitions:

  • #1 B2B Lead Generation Company in San Francisco 2021 by Clutch
  • Top Lead Generation Service in Canada 2021 by The Manifest
  • Top 10 B2B Lead Generation Agencies by G2

 

Top industries they’ve worked for:

IT services, marketing, eCommerce, analytics, SaaS, telecom, IOT development, automotive

 

Top clients that they’ve worked with:

Zoho, Zurich Connect, cure.fit, Fullscreen

 

Their offices:

Canada, San Francisco

 

Contact information:

Email address: [email protected]
Phone number: 1 (888) 557-7769

 

Callbox

Callbox has a reliable and effective marketing team to keep the leads running to your business. Backed by quality data, skilled people, and a robust marketing tech stack, this lead generation company in the US can bring you the best quality leads and appointments with greater chances of turning into profitable customers.

 

This lead generation company helps you with:
  • Account-based marketing
  • Qualified lead generation
  • Sales appointment setting
  • Visibility across multiple channels
  • Sales enablement tools
  • Webinar marketing services

 

Image via Callbox

 

Their awards and recognitions:

  • A HubSpot Partner
  • Best Sales Lead Generation Services by Comparakeet
  • Best B2B Lead Generation Services by Business.com

 

Top industries they’ve worked for:

IT and software, manufacturing, management consulting, healthcare, finance, advertising

 

Top clients that they’ve worked with:

eBay, Motorola, HP, Acer, Toshiba, Kodak, SAGE

 

Their offices:

California

 

Contact information:

Email address: [email protected]
Phone number: +1 (888) 810-7464

 

Best lead generation agencies and companies in the UK

Now is the turn to look at the top lead generation agencies and companies in the UK. Here you go:

 

Pearl Lemon Leads

Pearl Lemon Leads is a full-service lead generation agency in the UK ready to go to work for you. They can help you generate a steady stream of qualified leads to grow your business.

 

What this lead generation agency/company offers:
  • LinkedIn lead generation services
  • Cold calling and email campaigns
  • B2B lead generation services
  • Appointment setting
  • Podcast outreach services
  • Website visitor retargeting campaigns

 

Image via Pearl Lemon Leads

 

Their awards and recognitions:

Top Marketing Agency by Clutch
Top 20 Marketing Agency in 2019 by Agency Spotter

 

Top industries they’ve worked for:

Finance, retail, travel, construction, FMCG, FTSE 250, pharmaceutical, leisure

 

Top clients that they’ve worked with:

Oracle, Twitter, Ascot, GoDaddy, Moixa

 

Their offices:

London, Birmingham, Leeds

 

Contact information:

Phone number: 020 8064 1849

 

Lead Pronto

Lead Pronto masters the art of ‘redirecting the right customers to your doorsteps’. Using a combination of different approaches, the company has been generating over one million quality digital leads a year for their clients.

 

What this lead generation agency/company offers:
  • Facebook, Instagram, Twitter advertising
  • Google Ads, Bing Ads
  • Outbrain and Taboola
  • Strategic customer generation
  • Strategic sales scripts
  • CRM integration
  • Dedicated lead reporting dashboard
  • Pay per lead or revenue sharing model
  • 15 free leads to get started

 

Image via Lead Pronto

 

Their awards and recognitions:
A Premier Google Partner
RAR+ Recommended

 

Top industries they’ve worked for:

Home improvement, finance, healthcare, life insurance, legal

 

Top clients that they’ve worked with:

Optical Express

 

Their offices:

Birkenhead

 

Contact information:

Email address: [email protected]
Phone number: 0333 444 0325

 

Beyond Codes

Beyond Codes is one of the top B2B lead generation companies in the UK that can help you accelerate your sales funnel needs. From relevant and targeted leads generation to account-based personalized marketing, lead nurturing, and appointment setting, they do it all.

 

What this lead generation agency offers:
  • Demand generation solutions
  • Social media marketing
  • Database research for lead identification
  • Account-based marketing services
  • Appointment setting
  • Events and webinar management

 

Image via Beyond Codes

 

Their awards and recognitions:

2019 Inc. 5000 List of the Fastest-Growing Advertising and Marketing Companies
2018 Stevie Award for the Demand Generation Program
Top 5 Most Promising Demand Generation Companies by SiliconIndia magazine

 

Top industries they’ve worked for:

IT, product companies, banking, finance, healthcare, insurance, retail
Top clients that they’ve worked with:

 

Their offices:

London, Canada, Bangalore, California

 

Contact information:

Phone number: +1 805-921-3001

 

Lead generation and conversion platform

While acquiring leads is one of the top goals behind every marketing campaign, it is important to remember that not every lead converts.

 

If you want to drive more conversions, you will have to identify, track, and nurture qualified leads for your business. Choose quality over quantity to find sales leads by targeting people who have shown interest in your products and services.

 

That’s where a lead generation platform like the Salespanel come into the picture. All workmen need their tools. Even agencies and consultants use platforms to get to their desired results.

 

Using visitor intelligence and data-driven marketing solutions, a software can help your sales and marketing teams to:

  • Capture and sync leads from all lead forms, lead magnets, live chat, email tools, and other marketing channels in real time.
  • Identify lead source and quality.
  • Monitor campaign performance and track real-time data of all of your leads. Use it to qualify leads and nurture them on every step of the buyer journey.
  • Prioritize your top leads and high-value accounts. Run personalized, highly targeted campaigns to engage them on and off your website to turn them into customers.

 

 

To get a grip on all of these strategies, you would need to use a lead generation tool or a group of tools.

 

Using marketing automation can not only help you generate more leads, but also increase your chances of driving conversions, as 80% of marketers agree. Many of them generated as much as 451% more leads with automation.

 

Here are some lead generation tools for you:

 

Ready for a Lead Generation Service Consultation?

Don’t expect sales to shoot up instantly. It takes time to build a successful acquisition model. However, you can accelerate your growth by using the right tools and hiring a reliable lead generation agency to work for you.

 

The best part is that lead generation agencies work with various companies from different niches. They bring years of experience and know exactly what it takes to bring in quality leads and get more customers.

 

They’ll work with you to build a customized strategy that caters to your overall marketing goals. All of this, without you having to stay focused only on lead generation. You can run your business while you outsource all the hard work to a lead generation agency.

 

Are you ready to hire one for your business?

Sell more, understand your customers’ journey for free!

Sales and Marketing teams spend millions of dollars to bring visitors to your website. But do you track your customer’s journey? Do you know who buys and why?

Around 8% of your website traffic will sign up on your lead forms. What happens to the other 92% of your traffic? Can you identify your visiting accounts? Can you engage and retarget your qualified visitors even if they are not identified?

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Yash Chawlani

Yash Chawlani is a Digital Marketing Specialist. He specializes in SEO and Content Marketing and occasionally writes for Salespanel.

Nilangan Ray, Marketing Head Nilangan from Salespanel

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