Reports suggest that more than 40% of sales professionals find B2B sales prospecting to be the most challenging part of their job. It comes as no surprise though as it is indeed difficult to consistently find prospective customers that are interested in your products and services, and would make at
Sales is the penultimate outcome for your company, the outcome you desire the most. Considering its importance, a lot of money has been invested in finding the best methods and as a result, highly sophisticated sales processes have come to life. Salespeople now understand the psychology of sales and what
People generally assume that B2B and B2C industries more or less use the same tactics in marketing and sales to generate leads and customers. However, considering the fact that the end customers are functional businesses in B2B, and individual common consumers in B2C, there is a stark difference in the
Software as a service has become the preferred alternative over in-house technology setups for a good reason- It’s easily accessible, scalable. It can meet almost every business and individual needs. When Salesforce launched its SaaS product, they completely changed the game for businesses. Despite all these benefits, SaaS can
Imagine if you were able to predict how your leads will react to your interactions with them in the future. You would know which offers to send and when. You will also know when it is best to back off from trying to sell, and when another interaction like sending
It doesn’t need to be said that having leads turn into customers is one of the most important aspects of any business. Lead conversions help pave the way for businesses to grow, creating opportunities for more potential sales, referrals, and positive reviews as well as more satisfied, loyal customers.
A report from Hubspot suggests that organizations on average generate around 1877 open leads in a month and 1523 Marketing Qualified Leads specifically. There is a qualification process on two sides – marketing and sales. There can be a thousand people coming to your website in a day and
Plenty of sales experts rely on their own knowledge and expertise to drive big numbers. This has however started to change. With data being accessible now more than ever and companies moving to digital sales, the approach is shifting. Companies need to keep growing, and for that reason, being more
B2B visitors cost a good amount of money to acquire and still many of them will not end up signing up. So, you have no way to know who they are and what their motives are? What if it was possible to know which anonymous visitors on your website were
How many times do sales and marketing have to constantly engage in back and forth conversations throughout the week? The time spent on doing back and forth and manually adding deals and researching leads could better be spent on closing high-intent leads. Marketing often pushes data to sales but barely
