Throughout the history of business, B2B sales has always existed even if selling goods to other companies was not called precisely that. The B2B process pretty much stayed the same for centuries, although as society progressed, so did B2B contact methods and sales strategies. Computers had an immense effect
Statistics and its practical applications in the business world have proven to be a game-changer. Numbers, ratios, percentages, formulas, and graphs provide in-depth insight into the performance of the various business functions. Data is an important resource in this day and age and it holds tremendous value due to
Fundamentally, you can say that a business is all about what resources you have, resources you can procure, and how you convert these resources into products and services. Resources play a big part in determining how successful your business will be. This makes it necessary to not only ensure
When two competitors identify the same target audience and access similar demographic and firmographic data, who wins? The company that has access to their target audience’s technographic data, of course. Technographics, umm, what does that mean? What are Technographics? Technographics are data-driven insights that help
Generating leads is the most important function for any business with an objective to grow over the long term. Marketers do say that lead generation is a difficult process to carry out, but that has changed drastically in the recent decade thanks to digital marketing that transcends across borders.
Introduction Distraction is the biggest bane in any job, especially if these distractions directly impact your revenue. Round-the-clock notifications, toggling between multiple screens, gathering customer data, setting up reminders, taking notes, and many more tasks that keep you from focusing on your primary task: selling. In fact, only 39% of
The concept of profiling people has been around for a long time. Developed by internal security agencies, profiling helped them identify and target people who had the maximum potential in carrying out activities considered a threat to the internal security of a nation. While that does not sound very wholesome,
The lines for CRMs are becoming blurrier every year. Most CRMs keep getting feature-heavy and try to do everything. From marketing to sales to support to everything else. The learning curves are also becoming steeper. Salespeople prefer platforms that help them simply get things done and move deals from one
Often, salespeople search in the dark for ideal customers. They have assumptions before getting in touch with a prospect, only to connect the dots and realize that their requirements are completely different from your product offering. This is where marketers can step in and help sales teams by providing timely,
