Top Account-Based Marketing (ABM) Agencies of 2025

Published by Madhurima Chatterjee on June 12, 2025

Did you know that businesses that implement ABM initiatives see a 97% increase in ROI as compared to those employing other traditional marketing strategies?

That is the power of account-based marketing!

Marketing in 2025 has evolved far beyond spray-and-pray techniques; in fact, consumers today expect personalisation, targeted messaging, and proactive support.

An effective account-based marketing strategy ticks all these boxes: focusing exclusively on high-quality leads, developing data-driven campaigns tailored to resonate with each prospect’s unique pain points, and building lasting relationships with key decision-makers of highly valued accounts through targeted outreach. But that’s not all. ABM also helps align sales and marketing efforts, allowing businesses to save money and resources and shorten the sales cycle.

For these reasons, 93% of B2B marketers cite investing in account-based marketing as an extremely successful strategy that helps them achieve their goals in today’s fiercely competitive markets. However, here’s the sitch—developing an ABM framework in-house can be time-consuming and labor-intensive.

This is where an account-based marketing agency can be helpful.

With the help of a good ABM agency, you can gain access to an ever-flowing pipeline of high-quality leads and create personalised marketing campaigns that turn those highly valued accounts into paying customers. But how will you know which account-based marketing agency best suits your needs? This is exactly what we will be discussing in this blog!

This article will enlighten you about what an account-based marketing (ABM) agency can do and what criteria you should consider while choosing the one that best meets your unique business needs. But that’s not all! We will also highlight nine excellent ABM agencies worldwide and nine tools you can leverage to run your ABM initiatives, should you choose to do it in-house. Ready to start investing in account-based marketing? Let’s get started!

What Does an Account-Based Marketing Agency Do?

Before outsourcing your ABM initiatives to an agency, you must understand what an account-based marketing agency does. Here are some common functions

1. Lead Prioritisation and Segmentation

Unlike other lead generation companies, an ABM agency doesn’t just funnel leads down the sales pipeline that your sales team can get cracking on.

ABM agencies identify high-value accounts and nurture them with personalised outreach. This enables businesses to prioritise such leads for conversion opportunities.

2. Personalised Campaign Development

ABM agencies use data-driven insights to design optimised PPC advertising campaigns based on customer-specific pain points and the goals they want to achieve.

This kind of content includes account-specific landing pages and hyper-personalised outreach messages that may resonate with key decision-makers of highly valued accounts.

3. Multi-Channel Engagement

An ABM agency runs account-specific campaigns through many touchpoints—LinkedIn, email, retargeting ads, personalised landing pages, and direct mail—ensuring a consistent experience that promotes omnichannel customer engagement for converting high-quality leads.

Various channels require different frameworks for maximising engagement. For example, if the accounts representing your ideal customer profile (ICP) are mostly present on LinkedIn, the ABM campaign can include LinkedIn ads targeting these users and linking to a customized web page depicting your company’s offerings as the best solution to their most important challenges.

4. Sales and Marketing Alignment

ABM agencies allow the sales and marketing teams to collaborate by sharing account insights, coordinating messaging, and optimizing lead nurturing strategies.

They foster this alignment by providing the necessary tools and resources to support shared goals. This makes the buyer journey seamless for customers and closes deals quickly.

5. Data-Driven Campaigns and Analytics

An ABM agency uses marketing analytics, intent data, and CRM integrations to track engagement, gauge campaign success, and optimize strategies on the fly.

KPIs such as account engagement, conversion rates, and revenue attribution offer valuable insights that help fine-tune targeting, ramp up ROI, and boost revenue for your business.

Top Nine Account-Based Marketing Agencies in 2025

1. Belkins

Best For: B2B startups and outbound lead generation agencies

Location: United States

Services Offered: ABM, cold outreach, LinkedIn lead generation, appointment setting

Belkins is a results-driven ABM agency that enables B2B tech, SaaS, and professional services companies to ramp up revenue through highly nuanced outreach. The agency’s partnership approach is focused on deep research and customized messaging to establish trust with high-value accounts and treat prospects as long-term partners, not just transactions.

The services offered include ABM campaigns, lead generation, multi-channel outreach, such as email and LinkedIn, and appointment setting with well-known B2B tech companies, such as Zapier, HubSpot, and Close. Belkins adopts a “Human-First” ABM approach and optimises the use of AI and human execution to maximise relevance. Belkins focuses on reaching out to high-intent accounts using data-driven learnings to understand prospects’ pain points, helping to align outreach to their issues, thereby driving higher conversion rates.

2. The ABM Agency

Best For: Mid-market and enterprise B2B companies

Location: United States

Services Offered: ABM, PPC, marketing automation, marketing analytics

The ABM Agency specializes in high-impact ABM strategies for B2B tech, SaaS, and enterprise firms, helping clients like Adobe, ZoomInfo, and MuleSoft drive revenue through targeted campaigns. Their services include ABM strategy, LinkedIn and Google ads, intent data targeting, and sales enablement, tailored for mid-market and enterprise businesses with complex sales cycles.

What sets them apart is their “Prospect-Centric” approach, building deep partnerships by aligning marketing and sales teams to engage prospects with hyper-personalised, multi-channel campaigns. They focus on emotional connection and value-driven messaging, leveraging intent data to identify and nurture high-intent accounts before competitors do. Their strategy ensures faster pipeline velocity and higher conversion rates, making them ideal for companies prioritising quality leads over vanity metrics.

3. Tripledart

Best For: B2B SaaS startups and scaleups

Location: India

Services Offered: ABM, CRO, demand generation, paid advertising

TripleDart is a specialised ABM agency helping B2B SaaS and tech companies drive revenue through targeted account-based strategies. Their clients include SaaS leaders like Zomentum, CloudTalk, and Rocketlane. Services span ABM campaigns, LinkedIn and Google Ads, intent data targeting, and sales enablement, tailored for scale-ups needing high-intent pipelines.

What sets them apart is their “Partnership DNA”—embedding deeply with client teams to align marketing and sales, using custom playbooks and real-time performance tracking. Their strategy focuses on hyper-personalised outreach, leveraging multi-channel engagement (ads, email, LinkedIn) to build relationships early in the buyer’s journey, ensuring higher conversion rates. This is ideal for SaaS firms prioritising quality leads over vanity metrics.

4. The Smarketers

Best For: B2B scaleups and mid-market companies

Location: India

Services Offered: ABM, PPC, demand generation, content marketing

The Smarketers is a B2B ABM agency focused on tech, SaaS, and professional services. It works with clients like UiPath, Adobe, and FintechOS to drive revenue through precision Account-Based Marketing (ABM). Their services span ABM strategy, LinkedIn ads, targeted outreach, and sales alignment, designed for mid-market and enterprise B2B companies with high-value deals.

They stand out with their “Buyer-First” ABM methodology, which prioritises deep audience insights and personalised engagement across ads, email, and social to build trust early in the buyer journey. Syncing marketing and sales teams ensures seamless handoffs, turning interactions into the pipeline. Their data-backed, full-funnel ABM campaigns deliver qualified leads, making them a top choice for B2B firms scaling efficiently.

5. Ironpaper

Best For: B2B companies in need of full-funnel marketing services

Location: United States

Services Offered: ABM, PPC, sales enablement, revenue generation

Ironpaper is a results-driven ABM agency specialising in B2B tech, SaaS, and professional services. It helps clients like Zendesk, SAP, and Thomson Reuters accelerate revenue growth. Its ABM services include targeted account selection, personalised multi-channel campaigns (ads, email, LinkedIn), and sales-marketing alignment, all backed by data-driven insights.

They focus on mid-market and enterprise firms with complex sales cycles, ensuring high-intent engagement with key decision-makers. What sets Ironpaper apart is their “Revenue Partnership” approach—they align closely with sales teams, using deep research and tailored messaging to build trust early in the buyer journey. Their strategy emphasizes long-term relationships over quick wins, leveraging intent data and predictive analytics to refine targeting.

6. Konstruct Digital

Best For: SaaS startups and B2B tech companies

Location: Canada

Services Offered: ABM, SEO, demand generation, performance marketing

Konstruct Digital is a specialised ABM agency helping B2B tech and SaaS companies drive revenue through targeted, data-driven campaigns. Their services include ABM strategy, LinkedIn & Google Ads, intent data targeting, and sales enablement, tailored for scale-ups (1M–50M ARR) in sectors like SaaS, cybersecurity, and fintech.

Clients include Paddle, Cledara, and Omnipresent. What sets them apart is their “Partnership Marketing” approach, where they embed themselves as an extension of their clients’ teams, aligning closely with sales to execute hyper-personalised campaigns. They focus on high-intent accounts, leveraging intent signals and multi-channel outreach (ads, email, LinkedIn) to build relationships, not just leads. Their strategy ensures shorter sales cycles and higher conversion rates by treating prospects as partners, not targets.

7. Six & Flow

Best For: Professional and financial services providers

Location: United Kingdom

Services Offered: ABM, inbound marketing, strategy development, revenue operations

Six & Flow is a top-tier ABM agency specialising in B2B tech, SaaS, and professional services. It helps clients like Zapier, Sage, and MHR drive revenue through targeted account-based strategies. Their services include ABM, inbound marketing, paid ads (LinkedIn and Google), and sales enablement, tailored for scale-ups and enterprises with complex sales cycles.

What sets them apart is their “Partnership Marketing” approach—aligning closely with client teams to embed their expertise, ensuring seamless collaboration and long-term growth. They focus on deep personalisation, data-driven insights, and HubSpot-powered automation to engage high-value accounts. By blending strategic ABM with RevOps alignment, Six & Flow builds trust with prospects, turning relationships into pipelines.

8. Gripped

Best For: Enterprise B2B tech and SaaS scaleups

Location: United Kingdom

Services Offered: ABM, multi-channel outreach, paid advertising, revenue operations

Gripped is a specialized ABM agency helping B2B tech and SaaS companies drive revenue through hyper-targeted campaigns. Their clients include Paddle, Ceros, and Applaud, showcasing expertise in scaling high-growth firms. Services span ABM strategy, personalised content, paid advertising (LinkedIn and Google), and sales alignment, tailored for businesses with complex sales cycles and $ 5 M+ ARR.

Gripped stands out by embedding deeply in clients’ teams, acting as an extension of their marketing department for seamless collaboration. Their strategy focuses on building genuine relationships with prospects, using data-driven insights to deliver highly relevant messaging that nurtures trust. By aligning marketing and sales tightly, they ensure campaigns convert engaged accounts into pipeline, not just leads. This hands-on, revenue-centric approach makes the agency ideal for scaling B2B businesses.

9. Pearl Lemon Leads

Best For: Small to mid-sized B2B businesses and agencies

Location: United Kingdom

Services Offered: ABM, cold email outreach, LinkedIn lead generation, paid advertising

Pearl Lemon Leads is a specialised ABM agency helping B2B tech, SaaS, and professional services businesses target high-value accounts through hyper-personalised outreach. Their services include account-based lead generation, LinkedIn prospecting, and cold email campaigns, tailored for companies seeking scalable pipelines.

Clients like TechSPARK, The CFO Centre, and GrowthMinds benefit from their data-driven approach. What sets them apart is their “Done-For-You” ABM model, which combines AI-powered prospecting with human-led personalisation to build authentic engagement. Their strategy focuses on deep research, tailored messaging, and multi-touch nurturing, turning prospects into long-term partners. Unlike generic lead gen, they prioritise quality over quantity, ensuring alignment with sales teams for higher conversion.

These are some of the best account-based marketing agencies worldwide. You can choose any one based on your unique requirements.

However, many companies suffer from budget constraints, and hiring an ABM agency can be a huge investment. This is why we have gone a step further and made a list of the top nine account-based marketing tools for businesses in 2025. If you are not confident about ABM as a marketing strategy or don’t have the budget to hire an agency, these tools can help you get started with account-based marketing and reap its benefits.

Top Nine Account-Based Marketing Tools for Businesses in 2025

Here are the top nine account-based marketing tools for businesses in 2025:

1. Salespanel

We will admit to being slightly biased since Salespanel is our own proprietary product; however, it does come equipped with a strong account-based marketing feature to enable targeting of high-value accounts and customised engagement throughout the customer lifecycle.

Salespanel’s ABM engine helps businesses identify and engage high-quality leads with customized experiences on their website, thanks to the clever website triggers that guide them towards prioritizing better deals. Besides this, the software also engages target accounts on other channels like social media with relevant content at various stages of the buyer journey.

Additionally, you can transfer high-value accounts from Salespanel to the advertising platforms to generate lookalike audiences for specific retargeting campaigns. The software also scores leads based on intent and marketing data, so sales reps know when target accounts are on the verge of becoming sales-qualified leads. Thus, Salespanel helps align sales and marketing efforts, increasing the likelihood of predictable pipeline growth. Salespanel also seamlessly integrates with CRM platforms like Salesforce and Pipedrive and email marketing platforms like Mailchimp and Moosend, making it the perfect ABM software for your existing tech stack.

2. Clearbit

Clearbit, now Breeze Intelligence (HubSpot), is a data activation tool that provides B2B marketers with real-time sales intelligence to find high-intent prospects. The software also provides access to more than 30 million contacts of B2B decision-makers, with the ability to filter and segment using its 100+ field attributes.

Clearbit’s top features include Clearbit Reveal, which identifies anonymous website visitors by matching their IP addresses to company information, and Target Market Builder, which allows marketers to build complete customer profiles and optimise the timing of engagement efforts. It also comes with a Data Control Centre for centralised data enrichment and prioritisation of customised data attributes for flexibility and control in data operations.

In addition, Clearbit can integrate with CRM platforms, marketing automation software, and other tools to keep data in sync across sales and marketing teams.

3. Rollworks

Rollworks is an AI-powered account-based marketing platform that uses machine learning to identify ideal accounts, personalise outreach, and measure campaign effectiveness. This helps B2B marketers easily pinpoint and engage with high-value accounts at the right time, ensuring their marketing efforts are laser-focused on opportunities that will generate maximum revenue.

Key features include advanced account targeting, which uses firmographic and intent data to pinpoint high-potential buyers, and multi-channel engagement across email, ads, and social media. Rollworks also integrates seamlessly with CRM and marketing automation tools like Salesforce and HubSpot, ensuring streamlined workflows.

Its dynamic ad capabilities enable personalised messaging at scale, while robust analytics provide insights into account engagement and pipeline impact.

The platform further offers contact discovery to expand reach within target accounts and ABM attribution to track ROI. By combining precision targeting with automated execution, Rollworks empowers teams to align sales and marketing efforts, drive meaningful interactions, and accelerate revenue growth. Its user-friendly interface and scalable solutions make it ideal for businesses of all sizes aiming to maximise ABM success.

4. Adobe Campaign

Adobe Campaign offers B2B marketers an automation platform that enables personalized engagement with target accounts. It helps simplify marketing workflows to enhance audience experiences, ultimately boosting conversion rates and fostering stronger brand loyalty.

Its key features include advanced segmentation, allowing marketers to identify and prioritise accounts based on firmographics, behaviour, and intent data. The platform integrates seamlessly with CRM systems like Salesforce and Microsoft Dynamics, ensuring alignment between sales and marketing teams. Adobe Campaign’s cross-channel orchestration capabilities let marketers deliver consistent messaging across email, social, web, and mobile, while its real-time analytics provide insights into campaign performance and account engagement.

The tool also supports dynamic content personalisation, ensuring tailored experiences for each account. Automation features streamline workflows, reducing manual effort and improving efficiency. With robust reporting and AI-driven recommendations, Adobe Campaign helps optimise ABM strategies for higher conversion rates. Its scalability makes it suitable for enterprises managing large account lists, while its compliance with data privacy regulations ensures secure customer data handling. Overall, Adobe Campaign is a comprehensive ABM solution that enhances precision, efficiency, and ROI in account-based marketing efforts

5. Terminus

Terminus is an advanced Agent-Based Modelling (ABM) tool designed to simulate complex systems by modelling individual agents and their interactions within a dynamic environment. It stands out for its user-friendly interface, scalability, and robust computational capabilities, making it suitable for both researchers and practitioners.

Key features include a high-performance simulation engine that handles large-scale agent populations efficiently, support for heterogeneous agent behaviours, and seamless integration with data visualisation tools for real-time analysis. Terminus also offers modular design, allowing users to customise agent rules and environmental parameters with ease.

Its ability to incorporate external data sources enhances model accuracy, while parallel processing capabilities ensure faster execution of complex simulations.

Additionally, Terminus supports reproducibility through version control and detailed logging, critical for scientific validation. Whether applied to social sciences, economics, or urban planning, Terminus provides a versatile platform for exploring emergent phenomena and testing hypotheses in a controlled, virtual setting. Its combination of power, flexibility, and accessibility makes it a standout choice in the ABM toolkit.

6. LeanData

Leandata is an advanced Agent-Based Modelling (ABM) tool designed to simulate complex systems by modelling individual agents and their interactions within a dynamic environment. It stands out for its user-friendly interface, scalability, and robust analytical capabilities, making it ideal for industries like finance, healthcare, and logistics.

Key features include a drag-and-drop workflow builder, enabling users to create models without extensive coding knowledge, and real-time visualisation tools for tracking agent behaviors and emergent patterns. Leandata also supports high-performance computing, allowing large-scale simulations with thousands of agents, and offers seamless integration with Python and R for advanced data analysis. Its modular architecture facilitates customisation, while built-in statistical tools help validate model accuracy.

Additionally, Leandata provides collaborative features, enabling teams to work on shared projects efficiently. By combining ease of use with powerful simulation capabilities, Leandata empowers users to explore “what-if” scenarios, optimise decision-making, and gain insights into complex systems, making it a versatile ABM solution for both researchers and practitioners.

7. ON24

ON24 stands out as one of the few ABM platforms that enables B2B marketers to host interactive online events, such as webinars, to connect with target accounts, identify potential buyers, and drive conversions. The platform provides a robust set of features that support the creation of engaging virtual experiences, allow marketers to gain valuable insights into audience behaviour, and offer tools to track and evaluate the performance of marketing campaigns.

Key features include AI-powered analytics for real-time audience insights, customizable registration paths to tailor experiences for specific accounts, and seamless CRM integrations (like Salesforce and Marketo) to track engagement and measure ROI. ON24 also offers dynamic content recommendations, ensuring relevant material is delivered to each attendee, and post-event follow-up tools to nurture leads effectively.

The platform’s ability to capture detailed behavioural data, such as poll responses, chat interactions, and content downloads, allows marketers to refine their ABM strategies with precision. By combining immersive digital experiences with robust analytics, ON24 helps businesses accelerate pipeline growth, strengthen account relationships, and drive conversions through highly targeted, scalable ABM campaigns. Its focus on engagement and measurable outcomes makes it a standout choice for ABM-focused teams.

8. Metadata.io

Metadata.io is a powerful Account-Based Marketing (ABM) platform designed to streamline and automate targeted advertising campaigns across major channels like LinkedIn, Facebook, and Google. Its AI-driven engine optimises ad delivery to engage high-value accounts, ensuring precision and efficiency.

Key features include audience segmentation, allowing marketers to target specific decision-makers within ideal customer profiles, and dynamic creative optimization, which tailors ad content for maximum relevance. The platform also offers robust analytics, providing real-time insights into campaign performance and ROI.

Metadata.io further integrates seamlessly with CRM and marketing automation tools like Salesforce and HubSpot, enabling seamless data synchronisation. Its automated budget pacing ensures optimal spend allocation, while A/B testing capabilities refine strategies for better outcomes. By combining AI-powered targeting, cross-channel execution, and deep analytics, Metadata.io empowers B2B marketers to scale ABM efforts effectively, driving higher conversion rates and revenue growth from strategic accounts. The platform is ideal for teams looking to automate and optimise their ABM campaigns with minimal manual effort.

9. Demandbase One

Demandbase One positions itself as more than just an ABM solution, offering a comprehensive go-to-market platform that unifies sales and marketing efforts. It combines rich data insights and advanced tools to run effective ABM campaigns, manage B2B contacts and sales information, detect buying intent, and deliver personalised digital experiences tailored to target accounts.

Its features include advanced account identification and targeting, leveraging AI to pinpoint ideal customers based on firmographics, intent data, and engagement signals. The platform offers personalised advertising through integrations with channels like LinkedIn, Google, and display networks, ensuring tailored messaging reaches key decision-makers.

Demandbase also provides robust analytics and reporting, enabling marketers to measure campaign performance and ROI accurately. Its Salesforce integration streamlines workflows, aligning sales and marketing efforts seamlessly.

Additionally, the software supports account-based orchestration, automating multi-channel campaigns to deliver consistent experiences across email, web, and ads. With real-time intent data, Demandbase helps teams prioritise accounts showing buying signals, enhancing conversion rates. The platform’s website personalisation capabilities ensure visitors from target accounts receive relevant content, improving engagement.

Key Factors for Choosing the Best Account-Based Marketing Agency in 2025

Here are the key factors you must consider before you choose an account-based marketing to drive your pipeline growth and revenue:

• Consider Your Company Needs and Budget: You need to define your ABM goals—whether it’s building brand awareness, generating leads, or accelerating your pipeline. The agency’s pricing should be well within your budget, and it should provide scalable solutions according to your growth stage and the availability of your resources.
• Determine the Services and Channels You Will Use: Identify the marketing services you will need and the channels you wish to adopt with your agency, whether it is LinkedIn, email, paid ads, or even direct mail. Your chosen agency must specialise in multi-channel execution in alignment with your preferred outreach methods.
• Assess Their Technology Stack: Ensure the agency integrates with your existing tool stack, such as your CRM (Salesforce, HubSpot) and intent data platforms (6sense, Bombora). The agency’s tech stack must support automation, personalisation, and performance tracking, enabling strong campaign management with data-driven insights.
• Review Industry Expertise and Track Record: You need to choose an ABM agency that has worked within your industry and has a good history of successful ABM campaigns. Review case studies, client testimonials, and measurable results to confirm that the agency can drive high-value account engagement.
• Evaluate Their Approach to First-Party Data and Privacy Compliance: With the decline of third-party cookies, ensure that the ABM agency you choose will effectively use first-party data from website interactions, CRM systems, and intent signals for targeting. These should also comply with data privacy regulations like the GDPR, assuring transparency, user consent, and ethical marketing practices, as different kinds of privacy laws are adapted on an innovative basis.

Final Thoughts

Well, that’s it! Hiring an ABM agency will empower you to target a few high-quality prospects by running hyper-focused campaigns to guarantee conversions.

Most ABM agencies can drive high-quality leads and conversions with strategic audience segmentation, personalized campaigns, multi-channel engagement, sales-marketing alignment, and performance optimization. However, it is important to choose one that meets your budget, has the right service expertise in your domain, fits with your existing tech stack, has a credible track record for successful ABM campaigns, and is compliant with data privacy laws.

While our list of top ABM agencies is a good start, we recommend you do your own research. However, if going down the agency option is not feasible for you right now, you can look into the top ABM software we highlighted above for funneling high-value leads into the pipeline. With a tool like Salespanel, you can also identify, track, and qualify your leads, reach out to them with personalized messages, and run targeted ads across different platforms such as Google, Facebook, and LinkedIn. Moreover, Salespanel is built for first-party data collection, making it one of the most viable ABM solutions for businesses in a cookieless future.

Want to start prioritizing high-value leads and optimizing your pipeline to generate maximum revenue. Check out Salespanel’s ABM engine with its 14-day free trial today!