Updated on 16th Feb, 2023. Customer data is fragmented. The sheer amount of data a business collects while engaging customers digitally makes avoiding fragmentation unlikely. You have several marketing channels, touchpoints, platforms, and a need to push and pull data to/from multiple sources. The data is also acquired for
With Google Analytics coming under hot waters for regulatory issues, the demand for an alternative has surged exponentially. And, Piwik Pro is one of them. Piwik Pro is a privacy-focused alternative, created in 2013, that helps you track the website and product behavior of your users. Not to be
If you are reading this article, chances are that you are running PPC on Google Ads or are planning to do so. When it comes to PPC, you are only as good as your data. John Wanamaker once famously said, “Half the money I spend on advertising is wasted;
When you go to a shop to buy an item, there are key moments, moments that make your purchase happen. There are small moments and there are big moments. Let’s say, for example, you need a shirt. You think of which store you want to visit and you go to
Lead scoring is a methodology to rank leads against a scale (usually 0-100) in numerical values. A lead scoring model is used to tailor-fit this methodology for your product or service. It is supposed to ensure that the higher a lead is scored the more likely he/she/they are to buy
B2B businesses that generate inbound leads from their website have one thing in common – an embedded meeting scheduling form. And, one of the most commonly used tools for this is Calendly. Now, once the leads get acquired, they are passed to the sales reps. Sales reps need the leads
Businesses using Google Analytics are in a plight right now. On one hand, Google has decided to sunset Universal Analytics (the one that you currently use) and shift to Google Analytics 4 (with no data migration!). And, on the other hand, regulatory bodies in Europe are cracking down hard on
The lines for CRMs are becoming blurrier every year. Most CRMs keep getting feature-heavy and try to do everything. From marketing to sales to support to everything else. The learning curves are also becoming steeper. Salespeople prefer platforms that help them simply get things done and move deals from one
Zoho Marketing Hub used to be a marketing software offering from Zoho Corporations that played in the Zoho CRM ecosystem. Well, it is not dead, but simply rebranded as Zoho Marketing Automation. In this article, we will break down Zoho Marketing Hub’s pricing and features, compare it with competitors and
Are you looking for an Albacross alternative? What would be the reason for it? Perhaps you were on the boat when the product was free, and the frequent changes in prices and the product’s positioning have left you confused. Or perhaps, you are comparing multiple visitor identification products before
