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Nilangan Ray

Nilangan Ray is a B2B growth marketer. He previously led marketing at Salespanel. Nilangan now helps SaaS companies grow with AI-first, lean, and brand-safe content strategies. Join him on LinkedIn: https://www.linkedin.com/in/nilanganray
Lead Scoring and Qualification

What are Product Qualified Leads (PQLs)? VS MQLs and SQLs

Updated on Dec 2, 2021   The traditional B2B marketing process has a very simple funnel system. Leads are acquired; they are then ‘marketing qualified’ and pushed to sales. Sales then make their vetting and ‘sales qualify’ the leads before closing the deal. That’s it. But, SaaS companies and product-led

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Nilangan Ray 5 years ago

Featured

Google Analytics is not enough for B2B marketers to identify winning strategies.

Google Analytics is the go-to analytics tool for all companies that analyze website and campaign data. Over 30 million websites in the world use Google Analytics. It is used by both B2B and B2C companies. And, there is no reason not to. The data provided by Google is unmatched and

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Nilangan Ray 5 years ago

Marketing

Focused Retargeting: Qualify your anonymous visitors and show targeted content

Can you qualify leads who are not even identified? Is it possible to show ads to only qualified leads on cheaper advertising platforms? Let’s start by doing the simple math. According to MarketingSherpa, the average visitor to signed up user conversion rate in the software industry is 7%. This means

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Nilangan Ray 5 years ago

Lead Scoring and Qualification

Set up a Data-Driven Lead Scoring System in less than 20 minutes

Data is the new currency Marketing has always been data driven but the transition to digital medium of customer interaction has completely changed how businesses use data and has opened up a vast wide world of opportunities. Data is the new currency and is now more in demand than ever.

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Nilangan Ray 5 years ago

Lead Generation

Is Facebook advertising a hidden gem for low cost B2B marketing and engagement during the pandemic?

How do we start talking about this in a time of public health crisis affecting several lives and businesses going under with people locked down in their homes and being anxious? An event like this happens once in a lifetime after all. The COVID-19 pandemic has changed how we work.

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Nilangan Ray 5 years ago

Slack notifications through Zapier
Marketing

Real-time Slack Updates and Notifications for Sales Management

Slack has started to become a crucial tool for digital businesses for team communications. Sales teams have jumped to using it as it is a mobile-friendly application and salespeople love getting notifications in real-time. For the sales process, timing and data are key factors. Sales needs to know when leads

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Nilangan Ray 5 years ago

behavior and firmographic data for buying intent
Marketing

Use firmographic and behavioral data to prioritize high-value visitors on your website for sales and marketing development

B2B visitors cost a good amount of money to acquire and still many of them will not end up signing up. So, you have no way to know who they are and what their motives are? What if it was possible to know which anonymous visitors on your website were

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Nilangan Ray 5 years ago

Product

Salespanel’s response to the COVID-19 Pandemic

As we face this tough challenge, I am writing this update on behalf of Salespanel’s team. A pandemic on a scale like this happens once in a lifetime and as such uncertainty and fear is echoing throughout the world. Every one of us, whether it’s us at Salespanel or our

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Nilangan Ray 5 years ago

Data Platform

Real-time two way data sync with Pipedrive for sales enablement and personalized marketing

How many times do sales and marketing have to constantly engage in back and forth conversations throughout the week? The time spent on doing back and forth and manually adding deals and researching leads could better be spent on closing high-intent leads. Marketing often pushes data to sales but barely

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Nilangan Ray 5 years ago

Product

How Salespanel using its own tracking engine instead of relying on Google Analytics helps customers

Roughly one and a half years back when we launched Salespanel to our beta users, our goal was to simply provide an add-on utility to CRM users. A simple lead tracking tool that tracks visitors and syncs data to a customer’s CRM. From early users, we received a lot of

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Nilangan Ray 6 years ago

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