Marketing can take many different forms. It can be something as straightforward as delivering brochures to nearby businesses or running ads for different keywords. It can also mean complex strategies with many moving parts, undertaken by large well-funded marketing departments. Regardless of the size and complexity of your marketing
Marketing strategies no matter how creative and advanced they are, have to generate leads in a cost-effective way in order to be considered successful. What this means is that you may have a strategy that works for you and is generating enough leads for you, but if it involves ultra-high
Google Analytics is undoubtedly the most popular and widely used analytics program on the web. It comes as no surprise as it is one of the most insightful, extensive, and useful analytics tools out there that provides a number of invaluable details on your website and traffic. It is from
If you have a database of leads, there’s a good chance you are sitting on a gold mine. A database that has been built up of genuine leads can be converted into a significant revenue stream if you play your cards right. This might sound difficult to do, however. After
You acquire leads from several different platforms. While some of these leads would be buying candidates, most of them are not going to buy. Depending on your type of customers and their LTV (lifetime value), you may also have a lot of leads to deal with. It is
Marketing has evolved, and with it has evolved customer acquisition strategies. The life source of every business is its ability to get and retain customers. In this article, we will be discussing the state-of-the-art lead generation strategies for B2B and also find out how B2B lead gen differs from B2C.
Sales departments need leads. Without them, they have nobody to sell to. This simple fact makes lead generation one of the most important parts of many sales campaigns. But, how are leads generated? One of the most obvious answers is to advertise. Prospects see your ad, click on
With the digital marketing era, your website has become one of your greatest assets to generate leads. When visitors land on your website, they’re in search of vital information to guide them in the buying journey. Your job is to capture their attention before they leave. The best way is
Did you know that according to a Hubspot survey, generating quality traffic and leads is the biggest challenge for 61% of marketers? Creating a lead scoring matrix is the answer. The concept revolves around the idea that if you’re able to accurately identify the stages of a lead’s
People generally assume that B2B and B2C industries more or less use the same tactics in marketing and sales to generate leads and customers. However, considering the fact that the end customers are functional businesses in B2B, and individual common consumers in B2C, there is a stark difference in the
