People generally assume that B2B and B2C industries more or less use the same tactics in marketing and sales to generate leads and customers. However, considering the fact that the end customers are functional businesses in B2B, and individual common consumers in B2C, there is a stark difference in the
Not sure if you should be investing in a lead generation agency? Should you consider investing in it? According to a 2020 HubSpot study, lead generation is the top priority for marketers. However, generating traffic and leads is also their number one challenge. Lead generation is challenging
Lead generation is always a never-ending yet crucial task for business owners. Even the most successful marketing managers and business owners face trouble finding leads for their company every once in a while. This is because it is dependent on one of the most dynamic and evolutionary aspects of business
There’s so much buzz about B2B lead generation that you’d often find yourself dealing with a handful of information. From expert research to never-ending case studies and articles. Despite this, many marketers still find themselves searching for the best B2B lead generation ideas that’ll actually drive sales. Why? The truth
Lead generation is always one of the highest priorities for businesses in the B2B industry. However, statistics suggest that out of 85% of marketers that set aside funds for lead generation as a top priority, 44% of them don’t find their initiatives effective enough. This means that out of
Lead generation can be a difficult and challenging process. According to a report from Hubspot, 61% of marketers consider generating traffic and leads to be their biggest challenge. The truth is that the B2B sales funnel is changing. With direct access to Google and various social media platforms, B2B
Updated on 7th June, 2023. Generating leads is an essential part of the sales workflow for every business. A lead is typically defined as a person or company that might become a customer at some point in the future. While lead generation can differ for different businesses, the
Deploying highly skilled sales professionals in the sales field does not automatically translate to improved close rates without the right tools and resources. The b2b buying landscape is becoming so highly competitive that if sales reps are not well-equipped with the right tools and information, closing deals will prove more
A study conducted by Forbes a few years ago revealed that only a mere 22% of marketers used data-driven purposeful efforts to achieve desired results for their companies. Another interesting survey released by ITSMA and Vision Edge further showed that as much as 74% of marketers were largely unable
Buyers go through different phases and touchpoints before they buy from you. Especially for B2B businesses, where customer journeys are really long, the process can look like a maze. They will engage with several touchpoints before conversion. Knowing how customers engage with you is crucial to connect the dots and
