Sales departments need leads. Without them, they have nobody to sell to. This simple fact makes lead generation one of the most important parts of many sales campaigns. But, how are leads generated? One of the most obvious answers is to advertise. Prospects see your ad, click on
With the digital marketing era, your website has become one of your greatest assets to generate leads. When visitors land on your website, they’re in search of vital information to guide them in the buying journey. Your job is to capture their attention before they leave. The best way is
Did you know that according to a Hubspot survey, generating quality traffic and leads is the biggest challenge for 61% of marketers? Creating a lead scoring matrix is the answer. The concept revolves around the idea that if you’re able to accurately identify the stages of a lead’s
People generally assume that B2B and B2C industries more or less use the same tactics in marketing and sales to generate leads and customers. However, considering the fact that the end customers are functional businesses in B2B, and individual common consumers in B2C, there is a stark difference in the
Not sure if you should be investing in a lead generation agency? Should you consider investing in it? According to a 2020 HubSpot study, lead generation is the top priority for marketers. However, generating traffic and leads is also their number one challenge. Lead generation is challenging
Lead generation is always a never-ending yet crucial task for business owners. Even the most successful marketing managers and business owners face trouble finding leads for their company every once in a while. This is because it is dependent on one of the most dynamic and evolutionary aspects of business
There’s so much buzz about B2B lead generation that you’d often find yourself dealing with a handful of information. From expert research to never-ending case studies and articles. Despite this, many marketers still find themselves searching for the best B2B lead generation ideas that’ll actually drive sales. Why? The truth
Lead generation is always one of the highest priorities for businesses in the B2B industry. However, statistics suggest that out of 85% of marketers that set aside funds for lead generation as a top priority, 44% of them don’t find their initiatives effective enough. This means that out of
Lead generation can be a difficult and challenging process. According to a report from Hubspot, 61% of marketers consider generating traffic and leads to be their biggest challenge. The truth is that the B2B sales funnel is changing. With direct access to Google and various social media platforms, B2B
Updated on 7th June, 2023. Generating leads is an essential part of the sales workflow for every business. A lead is typically defined as a person or company that might become a customer at some point in the future. While lead generation can differ for different businesses, the
