Updated on 5th March, 2024. A customer’s journey online is not as simple as walking into a store and walking out with a product. This is especially true for B2B purchases that require a long and complex buying journey. There is a ‘path to purchase’ for every customer and
Do you feel like your LinkedIn posts are lost in a sea of endless scrolling? Well, luckily, there are a few things you can ride on to have your posts reach to more relevant eyes. For this article, we will discuss tags in particular. These little symbols used
Updated on 10th April, 2025. A chief revenue officer is someone who is responsible for the revenue generation of any business. Someone who can identify opportunities that can result in measurable sales and ultimately growth, in the future. Go a decade back, and you will find one or
Marketing teams often need to put pieces of code on the website. Using website analytics tools to collect, process, configure, and report website and mobile apps is not new; a pixel here, a tracking code here. However, co-ordinating with the developers for these needs can be super challenging. Google Tag
Updated on 9th February, 2024 Marketers run campaigns on different channels – social media, search engines, emails, etc. Tracking conversions from these channels is fairly simple. You install the tracking pixels provided by these channels on your website and the pixels track conversions when they happen and attribute them
Updated on 22nd April 2025. High-quality leads are critical to every successful business. According to a HubSpot report, lead generation is the topmost priority for modern marketers. However, 60% of marketers report that their customer acquisition cost (CAC) has increased over the last few years. Here’s the thing:
Imagine going to war with all your soldiers well-equipped, well trained but blindfolded. Sounds stupid right? That’s exactly what you’re doing with your sales and marketing efforts if you are not tracking website events. Knowing every move of your target is strategically important to win any situation. When you
Imagine the ideal buyer for your product or service. For luxury fashion brands, it could be the elite class. However, in reality, it could also be middle-class individuals who aspire to feel affluent. Certainly, brands like Gucci and Louis Vuitton understand who their customers truly are and craft their
Let’s face the facts. Most of the contemporary marketing strategies cater to B2C rather than B2B. You cannot close a B2B lead in one swoop. B2B buyers seek value, expertise, trust, priority, and a long-term relationship. And, more importantly they they their fair bit of time and involve multiple decision
Marketing today is all about getting the right message to the right person at the right time, and Account-Based Marketing (ABM) is a tried-and-tested methodology to drive the acquisition of high-value customers through account-tailored approaches. With ABM, instead of businesses using a traditional “spray and pray” approach to acquire customers,
