Google Analytics is undoubtedly the most popular and widely used analytics program on the web. It comes as no surprise as it is one of the most insightful, extensive, and useful analytics tools out there that provides a number of invaluable details on your website and traffic. It is from
Did you know that only 2.35% of your website visitors convert? It’s not surprising that your website can be your greatest asset or weakness. As a business owner that aims to acquire leads and sales online, tracking website visitor is a crucial aspect of every data-driven marketing strategy. With
In data-driven marketing, website tracking and analytics take center stage. When it comes to analyzing your marketing and customer interactions, having access to the right data can make all the difference. It provides you with insight into how visitors engage with your website and how you can improve user experience,
Imagine if you were able to predict how your leads will react to your interactions with them in the future. You would know which offers to send and when. You will also know when it is best to back off from trying to sell, and when another interaction like sending
User experience is a crucial agenda of all businesses. Whether its during the purchase phase or during the usage phase, the experience of the customer matters at all times and directly connects to customer retention. If your product usage interface is within your control (SAAS, for example), customer usage data
Google Analytics is the go-to analytics tool for all companies that analyze website and campaign data. Over 30 million websites in the world use Google Analytics. It is used by both B2B and B2C companies. And, there is no reason not to. The data provided by Google is unmatched and
Roughly one and a half years back when we launched Salespanel to our beta users, our goal was to simply provide an add-on utility to CRM users. A simple lead tracking tool that tracks visitors and syncs data to a customer’s CRM. From early users, we received a lot of
Before we discuss what proactive marketing is and how you can master it, let’s first look at the traditional marketing stance. Businesses would run marketing campaigns and once they are complete, they would look at the reports and determine if the campaigns were successful or not. For example, let’s assume
Google Analytics is the go-to tool for businesses to analyze website visitors. However, there are a few areas where Google Analytics does not quite cut it. Sales, marketing and design teams need something extra. While it is a convenient tool for web analysts and product managers to gather data and
