If you are reading this article, chances are that you are running PPC on Google Ads or are planning to do so. When it comes to PPC, you are only as good as your data. John Wanamaker once famously said, “Half the money I spend on advertising is wasted;
There has never been a better time to invest in the SaaS industry, thanks to the tremendous growth the industry is experiencing. According to reports, the SaaS industry is expected to reach over $700 billion by 2030, up from $121.33 in 2020. This growth is propelled by an increased
The retail side of any business involves complex processes. It is also difficult for store owners to decide where to start when streamlining this side of the business. However, this is supposed to be a top priority for every business owner or manager. It takes time and effort to
When you go to a shop to buy an item, there are key moments, moments that make your purchase happen. There are small moments and there are big moments. Let’s say, for example, you need a shirt. You think of which store you want to visit and you go to
Marketing is easy today. Run ads on multiple channels; boom, your brand is everywhere online. Now, let’s get back to reality! Digital marketing is complex, messy, and data-driven. Simply paying to run your business ads on different channels is not enough. Heck, 70% to 80% of people don’t
Video marketing is catching up with text-based marketing at a fast rate. While both options have their place in marketing, marketers have preferred text over video for years. But all that is now changing as modern marketers are turning to video to boost their conversions. According to a recent
Any marketer knows that positive relationships with customers is key to building a unique brand. And that can be done by identifying pain points. Knowing how to solve your customers’ problems can bring you one step closer to having a loyal bond with your clients. It doesn’t matter if you
You’ll have heard lots of people telling you that LinkedIn is a must-use platform, bringing with it the promise of taking your career and your entrepreneurial endeavors to new heights. The issue with this is that finding a way to carve out some time in your busy schedule to
Whether your business is small or large, ensuring superb sell performance is key to high profit. Tools for sales save time and money and ensure that your customer data is easily accessible and protected at the same time. Besides, the implementation of these tools helps you improve your sales performance.
Blog research is necessary, whether you’re writing a fact-based article or an opinion piece. However, your ability to back up your statements is essential, especially if your claims are reliant on data. At the same time, even a scholarly article can use bad science, so you must be careful.
