Marketing is easy today. Run ads on multiple channels; boom, your brand is everywhere online. Now, let’s get back to reality! Digital marketing is complex, messy, and data-driven. Simply paying to run your business ads on different channels is not enough. Heck, 70% to 80% of people don’t
Video marketing is catching up with text-based marketing at a fast rate. While both options have their place in marketing, marketers have preferred text over video for years. But all that is now changing as modern marketers are turning to video to boost their conversions. According to a recent
Any marketer knows that positive relationships with customers is key to building a unique brand. And that can be done by identifying pain points. Knowing how to solve your customers’ problems can bring you one step closer to having a loyal bond with your clients. It doesn’t matter if you
You’ll have heard lots of people telling you that LinkedIn is a must-use platform, bringing with it the promise of taking your career and your entrepreneurial endeavors to new heights. The issue with this is that finding a way to carve out some time in your busy schedule to
Whether your business is small or large, ensuring superb sell performance is key to high profit. Tools for sales save time and money and ensure that your customer data is easily accessible and protected at the same time. Besides, the implementation of these tools helps you improve your sales performance.
Blog research is necessary, whether you’re writing a fact-based article or an opinion piece. However, your ability to back up your statements is essential, especially if your claims are reliant on data. At the same time, even a scholarly article can use bad science, so you must be careful.
The most significant websites on the internet use Google Analytics. According to BuiltWith, 28 million websites are using Google Analytics. Furthermore, around 74% of the most popular websites used this tool as of April 2022. But the industry is going through a significant shift. Google is sunsetting Universal
Are you struggling to find the right employees to fill open positions? The Great Resignation has impacted nearly every industry, making it harder for managers to find qualified candidates. If you don’t hit all the right points, the highly qualified workers will likely head to a competitor for a job.
Lead scoring is a methodology to rank leads against a scale (usually 0-100) in numerical values. A lead scoring model is used to tailor-fit this methodology for your product or service. It is supposed to ensure that the higher a lead is scored the more likely he/she/they are to buy
In Q2’22, Google made $7.34 billion in revenue from advertising. That shows marketers are spending money heavily on advertising. But the question is, are they getting adequate results? As John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which
