Blog research is necessary, whether you’re writing a fact-based article or an opinion piece. However, your ability to back up your statements is essential, especially if your claims are reliant on data. At the same time, even a scholarly article can use bad science, so you must be careful.
The most significant websites on the internet use Google Analytics. According to BuiltWith, 28 million websites are using Google Analytics. Furthermore, around 74% of the most popular websites used this tool as of April 2022. But the industry is going through a significant shift. Google is sunsetting Universal
In Q2’22, Google made $7.34 billion in revenue from advertising. That shows marketers are spending money heavily on advertising. But the question is, are they getting adequate results? As John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which
Every new customer you acquire carries a hefty price tag. Stats say that an average SaaS business runs through 92% of its first-year revenue on customer acquisition. The overall customer acquisition costs have gone up by 60% over the past five years. Another fact to keep in mind
It can take time to generate leads and it can prove challenging to turn those leads into customers. But by adopting the following nine strategies, you can more effectively convert leads into paying consumers. 1. Analyze Lead Conversion Metrics When looking at how to turn more leads
For a business operating online, data is its biggest asset. And, more importantly, the data needs to be stored safely and securely while keeping customer privacy in mind. Your data is critical, and you can’t afford to take any chances with its security. It’s now more important than ever for
Product-led growth (PLG) companies are taking the market by storm. Products like Calendly or Zoom or Slack sell themselves. The end-users of software solutions are now well informed, know a lot about the products and their capabilities, have a lot of options, and are purchasing even without talking to salespeople.
B2B businesses that generate inbound leads from their website have one thing in common – an embedded meeting scheduling form. And, one of the most commonly used tools for this is Calendly. Now, once the leads get acquired, they are passed to the sales reps. Sales reps need the leads
Businesses using Google Analytics are in a plight right now. On one hand, Google has decided to sunset Universal Analytics (the one that you currently use) and shift to Google Analytics 4 (with no data migration!). And, on the other hand, regulatory bodies in Europe are cracking down hard on
Advertisements are a big part of marketing. The global advertising market was worth about $650 Billion in 2020. The sole reason behind this is the ability to scale marketing operations quickly. Organic marketing is cost-effective but requires time to deliver results. For short-term explosive growth, you need paid advertisements.
