Updated on 30th March, 2024 You run campaigns across different platforms and the goal from all of these campaigns is to bring visitors to your website. In a fairy tale land, visitors would land to your website and immediately become customers. But, that does not happen! Some visitors
Salesforce is a powerful CRM platform that can help you track your leads accurately, which is why it is used by more than 150,000 businesses worldwide. However, lead tracking involves more than just keeping track of contacts. While entering leads into your Salesforce CRM is not difficult, you actually
For many businesses picking CRMs is confusing. For those looking for a simple cost-friendly CRM, Pipedrive and Hubspot stand out as two formidable competitors. Choosing between the two might feel like choosing between Mike Tyson and Mohammed Ali. Both are powerful CRMs but are still surprisingly very different from
Every company wants to establish a robust online presence today, leading to fierce competition in today’s digital selling process. But what’s one major way to gain traction online? Grabbing the top position on search engine pages like Google, of course. If your website ranks on the first page of
What does every marketer dream of? Amazing conversion rates! However, more often than not, you may find warm (or even hot) leads dropping off in the middle of the journey. It could be because of a technical issue like slow loading for webpages or something to do with usability;
Updated on March 20, 2024 Analytical data is the foundation of digital marketing success in today’s rapidly evolving landscape. It is what drives website optimization activities that can attract more web traffic and entice your target customers to buy from you. This is why Google Analytics (currently Google Analytics
Updated on 14th March, 2024 What is the one metric that business owners truly understand when it comes to measuring the success of their digital marketing campaigns? It is website traffic. That’s right! Amongst the analytics elements that most marketers track as reference points for performance, traffic tops that
Updated on 5th March, 2024. A customer’s journey online is not as simple as walking into a store and walking out with a product. This is especially true for B2B purchases that require a long and complex buying journey. There is a ‘path to purchase’ for every customer and
Do you feel like your LinkedIn posts are lost in a sea of endless scrolling? Well, luckily, there are a few things you can ride on to have your posts reach to more relevant eyes. For this article, we will discuss tags in particular. These little symbols used
Updated on 16th February, 2024. A chief revenue officer is someone who is responsible for the revenue generation of any business. Someone who can identify opportunities that can result in measurable sales and ultimately growth, in the future. Go a decade back, and you will find one or
