In traditional brick-and-mortar businesses, it was easy to understand what a particular person was interested in by observing their behavior. What they were looking at, what they were checking out by holding and examining conveyed interest. The shopkeeper or salesman could approach the particular person, strike up a conversation
There’s an old saying that goes like “No matter how good your product is, if no one knows about it, they won’t buy it.” Ask Marketers of the digital age and they will tell you that email marketing is the best way to reach the right audience and introduce
Being able to understand the big picture has always been the key to success in the long run for businesses of all types and sizes. However, the devil has always been in the details and it takes a lot of small adjustments to survive in the long run. While
The modern business world is dominated by technology for almost everything and everywhere possible and feasible. While technology has revolutionized the business world, it has brought its own set of challenges too. Entrepreneurs and business’ decision-makers are often left facing the problem of overchoice. Nowhere is this problem more
Precious resources for humanity have changed over time. In the last century, it was fossil fuels. In this century, however, the resource at the core of technology and innovation is no longer a tangible energy resource. It is data. Data is the resource that drives computing and technology, which
Businesses and entrepreneurs alike, often see their quotas increase quarter after quarter. With such lofty goals, sales reps need to utilize all the tools at their disposal to close a deal. Social media, especially LinkedIn, can be the most effective channel for sales teams. Selling on any platform
Digital marketing utilizes online media to promote a business for it to be accessible through computers and mobile devices. The goal is to distribute the brand message through various areas of the Internet, including search engines, websites, social media, and more. Business owners turn to site builders to ensure visitors
Any marketing function needs to produce a justifiable level of output in terms of sales for every unit of resource the function consumes. While it is easy to find the overall ROI for the marketing function, that information isn’t detailed enough to help a marketer optimize the function for better
A customer’s journey from being exposed to your marketing efforts to finally making a purchase is not simple or straightforward by any means. Especially in B2B, where a long timeline and multiple people are involved. There are way too many steps, combinations of paths, and multiple decisions
