When you attend leadership meetings, you might face questions like: Where are we on this? What went well this quarter? How much revenue did we make? These questions can throw you off your track and leave you scrambling for numbers from your notes. Keeping all this data at the tip
Many aspects of human life are entirely dependent on technology now and the same can be said about business. We have solutions providers for every business function possible, right from handling your customer support with AI-enabled chatbots to automation making sure the rescheduled meeting is reflected correctly in the
Managing your sales pipeline can be a tedious task especially if your business generates a lot of leads through various marketing activities. When you are generating a lot of ‘contacts’ as more and more contacts flow into your sales pipeline, it is naturally going to become difficult to identify
Nowadays, marketing of the B2B products and services contemplates using content to interest prospects and provide value. If done right, it is likely to drive leads, strengthen your brand and improve the trust of potential buyers. In this regard, many marketers would use social media, particularly LinkedIn, the
Updated on June 16th, 2024 Data analytics has proven to be a powerful tool for B2B businesses. It is amazing how technology and data can provide in-depth insights into every business function. Information has always held a lot of value and aided decision-making for ages. Every business and
In traditional brick-and-mortar businesses, it was easy to understand what a particular person was interested in by observing their behavior. What they were looking at, what they were checking out by holding and examining conveyed interest. The shopkeeper or salesman could approach the particular person, strike up a conversation
There’s an old saying that goes like “No matter how good your product is, if no one knows about it, they won’t buy it.” Ask Marketers of the digital age and they will tell you that email marketing is the best way to reach the right audience and introduce
Being able to understand the big picture has always been the key to success in the long run for businesses of all types and sizes. However, the devil has always been in the details and it takes a lot of small adjustments to survive in the long run. While
The modern business world is dominated by technology for almost everything and everywhere possible and feasible. While technology has revolutionized the business world, it has brought its own set of challenges too. Entrepreneurs and business’ decision-makers are often left facing the problem of overchoice. Nowhere is this problem more
Precious resources for humanity have changed over time. In the last century, it was fossil fuels. In this century, however, the resource at the core of technology and innovation is no longer a tangible energy resource. It is data. Data is the resource that drives computing and technology, which
