Today we have powerful software capable of handling any business process and in most cases, the software does a better job than its human counterparts. The most impactful decision a business can take is what software it chooses to work with. Email marketing, Business Process, and Marketing Automation are
Making sales in the current climate is becoming increasingly difficult as buyers have become time-poor and inundated with different information. Thus, for a sales representative, having a conversation with the right context and timing is critical. Trigger events can help your sales prospecting process by putting you in front
The business landscape keeps on changing with time as improvements to various business processes are invented and adopted industry-wide. If you consider how business was done just in the last decade, you’ll see that a lot of core business processes are carried out significantly differently than how they were
Calculating and keeping track of various costs a business incurs while manufacturing goods and services for sale is an essential process in business operations. It has been a standard practice of knowing what it costs to make a product first and then deciding on a reasonable profit margin to
Digital marketing is tricky. The campaigns are dynamic, and the trends are always changing. That’s why most business owners struggle to keep up with the trends and statistics, often not knowing what’s relevant and what’s irrelevant. Sound like you? Well, you’re in the right place. This article
Niche marketing is becoming a top priority among all businesses. Entrepreneurs know the amount of growth niche marketing services like Google ads can bring to them. That is why, whenever Google modifies its ranking algorithm, there is tension all around. Minor changes here and there can make a
Before the digital era, a big part of the sales function was to provide the potential customers with an experience that convinced them not just about the value of the product or service you were selling but about the brand in general. You had sales executives who remembered you
Search engine optimization (SEO) has become quite popular in recent years, thanks to the growing number of internet users. Today, it’s one of the most effective digital marketing tools used by many online business owners to boost their brands. Given the current competitive nature of the online market, you
Flodesk and ConvertKit are two of the most popular email marketing platforms out there right now. Both designed with entrepreneurs and small to medium-sized businesses in mind, they’re frequently compared and stacked up against each other. Nevertheless, all email marketing services are slightly different. The best choice for your
When it comes to modern web design in the sphere of online retail or service industries, a majority of organizations still fail to allocate funding for thorough UI testing, resulting in a large number of broken customer interactions and thus, decreased rates of conversion. The fact of the matter
