A high-performing sales team or a winning marketing campaign at its core is a mix of a few essentials – the right strategy, the right data, and the right technology to boost efficiency. Consider email marketing for example – a successful campaign inevitably requires a well-thought-out strategy with
Leads are the lifeblood of any business operation. It doesn’t matter how good your service or product is; the chances are multiple other businesses are offering the same product/service. If you don’t have customers to pay for it, it is going to be hard for your business to survive in
Imagine if you were able to predict how your leads will react to your interactions with them in the future. You would know which offers to send and when. You will also know when it is best to back off from trying to sell, and when another interaction like sending
Broadly defined, getting to the point where you can start a conversation with your potential buyer is known as the lead generation process. Leads are mostly associated with sales but inbound lead generation is largely a part of marketing. Whether you are writing blogs to attract an audience or organizing
Hubspot is hands down one of the most revolutionary marketing service providers out there. A few years ago, the company set out on a journey to identify and get rid of the annoying, complicated and ineffective advertising techniques that have been in use in the traditional marketing scenario for
The most recent study by Hubspot suggests that almost 61% of marketers find generating traffic and generating leads to be two of the biggest challenges they face in business. And according to BrightTALK, 53% of them spend half their marketing budget on lead generation. Many business owners are
There is no point in getting traffic to your website if the visitors aren’t converting. Having a solid offering and robust business model may not always convert your visitors into prospective buyers. You need more than that. How many times has it happened that the users visit your website multiple
All businesses, irrespective of the industry and irrespective of whether it is B2B or B2C, strive for one thing and one thing only – generate more sales and increase revenue. Breaking down a business, the goal of all teams collectively is of course to increase revenue. But the
It is an established fact that email marketing is one of the most effective ways to build strong relationships with customers and keep them updated with good offers and deals on your website. Naturally, by all means, you must invest in email marketing to grab customer attention and engage them.
Guest Post by Arlen Robinson from OSI Affiliate Software. You don’t need to buy the best Shopify course to promote a Shopify store for any eCommerce website. You need to know how to create a referral program. Referral programs are attractive for it leverages your customers as your team of marketers.
