As the B2B advertising landscape keeps evolving, many marketers and businesses struggle to keep up and harness valuable, accurate data to expand their audiences and deliver successful B2B campaigns. This results in an unprofitable ad spend and a loss of potential customers. The truth is that data quality can’t
In data-driven marketing, website tracking and analytics take center stage. When it comes to analyzing your marketing and customer interactions, having access to the right data can make all the difference. It provides you with insight into how visitors engage with your website and how you can improve user experience,
According to the Digital 2020 July Global Snapshot, more than half of the world currently uses social media. Out of the 4.57 billion people who use the internet worldwide, 346 Million new users emerged in the past 8 months. The pandemic of 2020 indeed surged a significant rise
The pandemic has caused us to make many changes in the way we live our lives. We need to keep our distance from other people as much as possible and limit exposure to close public places. This includes events, shopping, and even the office. As a result, many people
Gone are the days when marketing was a one-way street. All companies had to do back in the day was write great copy carefully, avoiding the slightest indications of a negative quality, put some amazing strategically taken pictures of their products and get it out to get customers. But
One of the most common misconceptions when it comes to social media marketing for B2B is that channels like Facebook and Instagram are only meant for B2C. Only LinkedIn and Twitter are meant for B2B. But here’s the thing. In this day and age where customers are a
A high-performing sales team or a winning marketing campaign at its core is a mix of a few essentials – the right strategy, the right data, and the right technology to boost efficiency. Consider email marketing for example – a successful campaign inevitably requires a well-thought-out strategy with
Leads are the lifeblood of any business operation. It doesn’t matter how good your service or product is; the chances are multiple other businesses are offering the same product/service. If you don’t have customers to pay for it, it is going to be hard for your business to survive in
Imagine if you were able to predict how your leads will react to your interactions with them in the future. You would know which offers to send and when. You will also know when it is best to back off from trying to sell, and when another interaction like sending
Broadly defined, getting to the point where you can start a conversation with your potential buyer is known as the lead generation process. Leads are mostly associated with sales but inbound lead generation is largely a part of marketing. Whether you are writing blogs to attract an audience or organizing
