The list has been updated for 2023. The B2B marketing world is a very competitive space. Marketers need to be at the top of their game to stay competitive in this industry. Also, for marketers, there is no end to the learning curve as all valuable information is available online
User experience is a crucial agenda of all businesses. Whether its during the purchase phase or during the usage phase, the experience of the customer matters at all times and directly connects to customer retention. If your product usage interface is within your control (SAAS, for example), customer usage data
Updated on Dec 2, 2021 The traditional B2B marketing process has a very simple funnel system. Leads are acquired; they are then ‘marketing qualified’ and pushed to sales. Sales then make their vetting and ‘sales qualify’ the leads before closing the deal. That’s it. But, SaaS companies and product-led
All businesses need to constantly generate sales leads to keep the ball rolling. As such, it can become a daunting task, especially for smaller businesses. Medium and larger sized businesses often have some successful sources but they are constantly looking for new ways to increase the volume. In this
Google Analytics is the go-to analytics tool for all companies that analyze website and campaign data. Over 30 million websites in the world use Google Analytics. It is used by both B2B and B2C companies. And, there is no reason not to. The data provided by Google is unmatched and
Can you qualify leads who are not even identified? Is it possible to show ads to only qualified leads on cheaper advertising platforms? Let’s start by doing the simple math. According to MarketingSherpa, the average visitor to signed up user conversion rate in the software industry is 7%. This means
Data is the new currency Marketing has always been data driven but the transition to digital medium of customer interaction has completely changed how businesses use data and has opened up a vast wide world of opportunities. Data is the new currency and is now more in demand than ever.
“Demand generation” and “lead generation” are two terms that any digital marketer will be familiar with and know. Some people believe that the two are basically the same thing, with demand generation being a fancier way to say lead generation. There are genuine differences between these two concepts. So, let’s
How do we start talking about this in a time of public health crisis affecting several lives and businesses going under with people locked down in their homes and being anxious? An event like this happens once in a lifetime after all. The COVID-19 pandemic has changed how we work.
Slack has started to become a crucial tool for digital businesses for team communications. Sales teams have jumped to using it as it is a mobile-friendly application and salespeople love getting notifications in real-time. For the sales process, timing and data are key factors. Sales needs to know when leads
