Updated on May 15, 2024 When it comes to SaaS, there is no bigger name than Salesforce in the industry. It has been at the pinnacle of the MarTech world for quite a long time. With all the features, capabilities, and conveniences on offer, it is no surprise that they
How likely are you to remember a bunch of text compared to images? Our marketing ancestors understood this centuries ago, leading to the birth of print advertising. Historians state that the earliest traces of print advertising date back to around 3000 BC in Egypt. You read that right! A
Updated on 2nd May, 2024. Thousands of visitors come to your website every month, and only a handful of them become “leads” by signing up or providing their contact information. Everyone else leaves and many of them never come back. To put it into perspective, most of your
Updated on 28th April, 2024. Lead generation is undoubtedly one of the most crucial and most difficult tasks for businesses, no matter what their industry is. And, part of the problem is the fact that there are several channels and strategies of lead generation out there that companies could
Salesforce is a powerful CRM platform that can help you track your leads accurately, which is why it is used by more than 150,000 businesses worldwide. However, lead tracking involves more than just keeping track of contacts. While entering leads into your Salesforce CRM is not difficult, you actually
For many businesses picking CRMs is confusing. For those looking for a simple cost-friendly CRM, Pipedrive and Hubspot stand out as two formidable competitors. Choosing between the two might feel like choosing between Mike Tyson and Mohammed Ali. Both are powerful CRMs but are still surprisingly very different from
Updated on 8th April 2025 Here’s a bitter truth: SEO is dead. Or, at least, it is dead in the way we knew it. With AI-powered tools like ChatGPT, zero-click searches, and the rise of paid ads, it is easy to believe organic rankings don’t matter anymore. However, statistics indicate
What does every marketer dream of? Amazing conversion rates! However, more often than not, you may find warm (or even hot) leads dropping off in the middle of the journey. It could be because of a technical issue like slow loading for webpages or something to do with usability;
Updated on March 20, 2024 Analytical data is the foundation of digital marketing success in today’s rapidly evolving landscape. It is what drives website optimization activities that can attract more web traffic and entice your target customers to buy from you. This is why Google Analytics (currently Google Analytics
Updated on 14th March, 2024 What is the one metric that business owners truly understand when it comes to measuring the success of their digital marketing campaigns? It is website traffic. That’s right! Amongst the analytics elements that most marketers track as reference points for performance, traffic tops that
