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website visitor tracking
Marketing

Guide to Website Visitor Tracking and 12 Tools for 2025

Updated on 12th February, 2025   You run campaigns across different platforms and the goal from all of these campaigns is to bring visitors to your website. In a fairy tale land, visitors would land to your website and immediately become customers. But, that does not happen!   Some visitors

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Nilangan Ray 9 months ago

Lead Scoring and Qualification

B2B Lead Scoring: Guide and Best Tools for 2024

Article Updated on 12th July, 2024.     The digital landscape allows businesses to reach new audiences at a rapid pace. But, that comes at a price. Reaching more people means that you are now exposed to more unqualified leads, those that would never buy from you. And, if you

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Nilangan Ray 11 months ago

buy signal
Lead Scoring and Qualification

10 Buying Signals to Identify Prospects Who Are Sales-Ready

Updated on 15th June, 2024   It is not hard to determine purchase intent in the world of digital sales. With proper tracking of behavioral patterns, you can find out which prospects are gesturing buying signals at any scale, whether you have 10 leads or 10,000 leads. In sales, timing

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Nilangan Ray 1 year ago

Marketing

Role of Chief Revenue Officer (CRO) in 2025 and the Impact on Marketing

Updated on 10th April, 2025.     A chief revenue officer is someone who is responsible for the revenue generation of any business. Someone who can identify opportunities that can result in measurable sales and ultimately growth, in the future. Go a decade back, and you will find one or

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Shalini Pathak 1 year ago

Marketing

What is Revenue Marketing? Connecting Marketing with Revenue

Updated on 13th Feb, 2023 by Nilangan Ray   DEFINITION Revenue marketing refers to the holistic process of identifying specific channels in marketing that offer revenue growth and aligning sales and marketing efforts with revenue. In this form of marketing, a more comprehensive approach is followed where both the marketing

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Bhagya and Nilangan 2 years ago

Lead Generation

B2B Lead Generation Strategies and Tools for 2021

  All businesses, irrespective of the industry and irrespective of whether it is B2B or B2C, strive for one thing and one thing only – generate more sales and increase revenue.   Breaking down a business, the goal of all teams collectively is of course to increase revenue. But the

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Bhagya Rose and Nilangan 4 years ago

Marketing

10 Step Lead Qualification Checklist – From MQL to SQL

A report from Hubspot suggests that organizations on average generate around 1877 open leads in a month and 1523 Marketing Qualified Leads specifically. There is a qualification process on two sides – marketing and sales.   There can be a thousand people coming to your website in a day and

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Bhagya Rose 5 years ago

Marketing

8 Digital Marketing Blogs to Look Out for in 2023

The list has been updated for 2023. The B2B marketing world is a very competitive space. Marketers need to be at the top of their game to stay competitive in this industry. Also, for marketers, there is no end to the learning curve as all valuable information is available online

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Salespanel 5 years ago

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