One of the hardest questions for lawyers to answer, as well as one of the toughest questions for lawyers to answer, is “how do I get more leads?” You’ve built your firm, you’ve marketed your heart out, you’ve hired a fantastic team and you know you can take on
There are numerous benefits to getting feedback from your customers. You can learn about the needs of your market, improve products and services based on those needs, and boost loyalty in the process. The only thing that’s holding you back from getting feedback from your customers is knowing how to
Source While supply chains are still experiencing problems across the globe, eCommerce continues to explore new avenues and thrives under change. At times, it can feel like online commerce is always changing, but the following trends are likely to stick around for years and years to come.
Product-led growth (PLG) companies are taking the market by storm. Products like Calendly or Zoom or Slack sell themselves. The end-users of software solutions are now well informed, know a lot about the products and their capabilities, have a lot of options, and are purchasing even without talking to salespeople.
IT help desks are considered the best way to take calls from IT users across the country. So, why do some business owners refuse to use them? While cash flow and stubbornness can play a factor, a bad IT help desk experience is usually why employers stay away
B2B businesses that generate inbound leads from their website have one thing in common – an embedded meeting scheduling form. And, one of the most commonly used tools for this is Calendly. Now, once the leads get acquired, they are passed to the sales reps. Sales reps need the leads
Businesses using Google Analytics are in a plight right now. On one hand, Google has decided to sunset Universal Analytics (the one that you currently use) and shift to Google Analytics 4 (with no data migration!). And, on the other hand, regulatory bodies in Europe are cracking down hard on
Advertisements are a big part of marketing. The global advertising market was worth about $650 Billion in 2020. The sole reason behind this is the ability to scale marketing operations quickly. Organic marketing is cost-effective but requires time to deliver results. For short-term explosive growth, you need paid advertisements.
To say B2B customer journeys are complex and lengthy would be putting it lightly. Marketing leaders around the world admit that it’s difficult to track B2B customers. B2C journeys have a few touchpoints, involve a single-decision maker, and happen quickly. And, not a lot of research and considerations of
Developing your brand matters. When you develop your brand, you create a sense of trust with customers, clients, and employees. Of course, you also create a greater awareness of your business, which will help your company reach more customers and grow. Also, when you put the time and effort into
