Digital marketing is that catch-all phrase used to refer to any marketing initiative that uses digital platforms like the internet. The coming in of more advancements in technology have made it possible for businesses to use non-traditional methods of marketing in the hopes of increasing their campaigns’ effectiveness. Common initiatives
Article updated on 12th July, 2022 by Nilangan Ray. Think of a puzzle. The pieces are lying on the floor all mixed up. You see those pieces and what do you understand? Nothing! You only get a clear picture when you solve the puzzle by putting the pieces at
Imagine the scenario, if you will? You brainstormed a brand new product idea that you’ve invested a lot of time and money into. Many hours of your development team have been spent perfecting each and every aspect of the product and you’re confident that you’ve got a real money-maker on
Due to the nature of modern market environments, most of our work time is dominated by the constant rush to improve and deliver as much as possible, desperate to one-up our rivals. Even what little free time outside of work we have is geared towards maximizing gains and productivity.
Business management requires a lot of effort: Following the progress; Monitoring the work of employees; Finding time to communicate with clients. To keep up with everything – especially if your work is based on B2B lead generation – you need to either expand your staff or use the services
When you attend leadership meetings, you might face questions like: Where are we on this? What went well this quarter? How much revenue did we make? These questions can throw you off your track and leave you scrambling for numbers from your notes. Keeping all this data at the tip
Many aspects of human life are entirely dependent on technology now and the same can be said about business. We have solutions providers for every business function possible, right from handling your customer support with AI-enabled chatbots to automation making sure the rescheduled meeting is reflected correctly in the
Managing your sales pipeline can be a tedious task especially if your business generates a lot of leads through various marketing activities. When you are generating a lot of ‘contacts’ as more and more contacts flow into your sales pipeline, it is naturally going to become difficult to identify
Nowadays, marketing of the B2B products and services contemplates using content to interest prospects and provide value. If done right, it is likely to drive leads, strengthen your brand and improve the trust of potential buyers. In this regard, many marketers would use social media, particularly LinkedIn, the
Updated on June 16th, 2024 Data analytics has proven to be a powerful tool for B2B businesses. It is amazing how technology and data can provide in-depth insights into every business function. Information has always held a lot of value and aided decision-making for ages. Every business and
