One of the first rules of generating leads is ensuring that your copy resonates with your ideal customer profile. Miss the mark, and you will not attract leads or, perhaps worse; you bring in the wrong leads. Businesses looking to generate more high-quality leads can unlock the
This article has been submitted by Elementor. WordPress has come a long way since it first debuted in 2003. Originally a blogging platform, it has expanded to become a powerful digital marketing platform, with a wide range of valuable features. WordPress powers more than one-third of the web, from
Technology has transformed the way business is done. Automation has graced every industry, from Auto Teller Machines (ATMs) to Production Lines and Aviation. Artificial Intelligence and Machine Learning have taken things to a whole new level with “Intelligent Automation”. This has completely changed how humans and machines interact.
Throughout the history of business, B2B sales has always existed even if selling goods to other companies was not called precisely that. The B2B process pretty much stayed the same for centuries, although as society progressed, so did B2B contact methods and sales strategies. Computers had an immense effect
Statistics and its practical applications in the business world have proven to be a game-changer. Numbers, ratios, percentages, formulas, and graphs provide in-depth insight into the performance of the various business functions. Data is an important resource in this day and age and it holds tremendous value due to
Marketing is less of a science and more of an art form. Though statistics and data hold an important place in marketing decisions, how that information is interpreted and acted upon is what decides the final outcome of the marketing effort. The big picture in the marketing world is
The power of computing and advancements in software design have changed the way business processes are carried out. At the forefront of this change has been the process of automation which has made processes fast, error-free, and cost-effective, no longer requiring human intervention. Running a business in the online
Fundamentally, you can say that a business is all about what resources you have, resources you can procure, and how you convert these resources into products and services. Resources play a big part in determining how successful your business will be. This makes it necessary to not only ensure
“What time works best for you?” is an oft-repeated question at work, more so with remote work shaping our lives since Covid-19 hit. Booking meetings can get tricky – be it colleagues, partners, or leads/customers. We know that all-familiar feeling — long email chains to decide a meeting time,
By the end of 2021, it’s expected that there will be around 1.9 billion Internet video users across the world. The demand for video content is growing, with studies showing that 54% of consumers want to see more videos from a brand they support. No wonder 87% of marketers
