Fundamentally, you can say that a business is all about what resources you have, resources you can procure, and how you convert these resources into products and services. Resources play a big part in determining how successful your business will be. This makes it necessary to not only ensure
“What time works best for you?” is an oft-repeated question at work, more so with remote work shaping our lives since Covid-19 hit. Booking meetings can get tricky – be it colleagues, partners, or leads/customers. We know that all-familiar feeling — long email chains to decide a meeting time,
By the end of 2021, it’s expected that there will be around 1.9 billion Internet video users across the world. The demand for video content is growing, with studies showing that 54% of consumers want to see more videos from a brand they support. No wonder 87% of marketers
The number of email marketing platforms out there nowadays is truly impressive. While this kind of innovation is great to see, it certainly makes things difficult when trying to find the best option for your business’s needs. Flodesk and Constant Contact are two popular options in the email marketing
Figuring out how to stay a step ahead of your competitors is no easy task. You have to keep a good working relationship with others, be a good sport but also get ahead of the game. Knowing as much about your industry as possible helps you predict future trends and
When two competitors identify the same target audience and access similar demographic and firmographic data, who wins? The company that has access to their target audience’s technographic data, of course. Technographics, umm, what does that mean? What are Technographics? Technographics are data-driven insights that help
Generating leads is the most important function for any business with an objective to grow over the long term. Marketers do say that lead generation is a difficult process to carry out, but that has changed drastically in the recent decade thanks to digital marketing that transcends across borders.
As the number of Internet users increases, companies try harder to stay on view. They launch more online ads, try to be present on all social media platforms, and strive to collect Big Data about markets and leads. As a result, work by hand is no longer enough. More and
What makes video marketing so popular at the moment? Perhaps it’s our fascination with social media or our brains finding a keen interest in visuals. Whatever it is, more brands and businesses are utilizing video within their marketing strategy because it can be extremely effective in driving sales and converting
Too many tasks characterize the daily life of an average marketer. From shuffling to respond to your clients’ emails and keeping up with the audience successfully on social media to ensuring you post consistently on several platforms and so much more. As interesting as being a marketer can
