It is an established fact that email marketing is one of the most effective ways to build strong relationships with customers and keep them updated with good offers and deals on your website. Naturally, by all means, you must invest in email marketing to grab customer attention and engage them.
Guest Post by Arlen Robinson from OSI Affiliate Software. You don’t need to buy the best Shopify course to promote a Shopify store for any eCommerce website. You need to know how to create a referral program. Referral programs are attractive for it leverages your customers as your team of marketers.
If you have an iPhone, you might want to use an Airpod since it makes for a seamless experience. You might have liked another set of headphones better, but the convenience of being in a hassle-free ecosystem precedes your will for a better pair of headphones. And why would it
Account-Based Marketing and Inbound Marketing are considered polar opposite strategies. If you flip the inbound marketing funnel, you get ABM. Saying you do ABM on inbound marketing is like saying that you are a vegan who eats fried chicken. In this article, we would look over how your existing
Marketers of the digital age have started to utilize data to up their marketing game. But, are all of them proactive marketers? Can data be leveraged to make real-time decisions that significantly affect the marketing outcome? Proactive marketing is a system where marketers analyze data and take quick decisions
With the surge of a data-driven sales cycle, marketers have turned to predictive modeling to understand buying intent and track crucial signals across the buying journey and push sales-ready leads for the conversion. If you study your website visitors’ behavioral patterns, it’s not difficult to determine whether they have purchase
A report from Hubspot suggests that organizations on average generate around 1877 open leads in a month and 1523 Marketing Qualified Leads specifically. There is a qualification process on two sides – marketing and sales. There can be a thousand people coming to your website in a day and
Updated on 3rd Dec, 2021 Copper (previously known as Prosperworks CRM) is the only CRM that has been dedicatedly made for G-Suite and works within G-Suite. A little unconventional but due to this unique setup, Copper CRM is the choice of teams who like to work within the G-suite
The SAAS industry has rapidly moved to the freemium model. Even if there isn’t a Lite/Free Plan, there is always a free trial of some sort. We know that the freemium strategy usually means a pricing model that has a permanent free plan but for this article, we will consider
B2B Marketers run several types of campaigns across different customer engagement and advertising platforms. Each campaign brings several different dynamics to the table. The biggest challenge marketers have is scrutinizing data to optimize customer acquisition costs and connecting campaigns with revenue. The difference with B2C B2C sales cycles
