Hubspot is hands down one of the most revolutionary marketing service providers out there. A few years ago, the company set out on a journey to identify and get rid of the annoying, complicated and ineffective advertising techniques that have been in use in the traditional marketing scenario for
The most recent study by Hubspot suggests that almost 61% of marketers find generating traffic and generating leads to be two of the biggest challenges they face in business. And according to BrightTALK, 53% of them spend half their marketing budget on lead generation. Many business owners are
There is no point in getting traffic to your website if the visitors aren’t converting. Having a solid offering and robust business model may not always convert your visitors into prospective buyers. You need more than that. How many times has it happened that the users visit your website multiple
All businesses, irrespective of the industry and irrespective of whether it is B2B or B2C, strive for one thing and one thing only – generate more sales and increase revenue. Breaking down a business, the goal of all teams collectively is of course to increase revenue. But the
It is an established fact that email marketing is one of the most effective ways to build strong relationships with customers and keep them updated with good offers and deals on your website. Naturally, by all means, you must invest in email marketing to grab customer attention and engage them.
Guest Post by Arlen Robinson from OSI Affiliate Software. You don’t need to buy the best Shopify course to promote a Shopify store for any eCommerce website. You need to know how to create a referral program. Referral programs are attractive for it leverages your customers as your team of marketers.
If you have an iPhone, you might want to use an Airpod since it makes for a seamless experience. You might have liked another set of headphones better, but the convenience of being in a hassle-free ecosystem precedes your will for a better pair of headphones. And why would it
Account-Based Marketing and Inbound Marketing are considered polar opposite strategies. If you flip the inbound marketing funnel, you get ABM. Saying you do ABM on inbound marketing is like saying that you are a vegan who eats fried chicken. In this article, we would look over how your existing
Marketers of the digital age have started to utilize data to up their marketing game. But, are all of them proactive marketers? Can data be leveraged to make real-time decisions that significantly affect the marketing outcome? Proactive marketing is a system where marketers analyze data and take quick decisions
With the surge of a data-driven sales cycle, marketers have turned to predictive modeling to understand buying intent and track crucial signals across the buying journey and push sales-ready leads for the conversion. If you study your website visitors’ behavioral patterns, it’s not difficult to determine whether they have purchase
