If you have an iPhone, you might want to use an Airpod since it makes for a seamless experience. You might have liked another set of headphones better, but the convenience of being in a hassle-free ecosystem precedes your will for a better pair of headphones. And why would it
Account-Based Marketing and Inbound Marketing are considered polar opposite strategies. If you flip the inbound marketing funnel, you get ABM. Saying you do ABM on inbound marketing is like saying that you are a vegan who eats fried chicken. In this article, we would look over how your existing
Marketers of the digital age have started to utilize data to up their marketing game. But, are all of them proactive marketers? Can data be leveraged to make real-time decisions that significantly affect the marketing outcome? Proactive marketing is a system where marketers analyze data and take quick decisions
With the surge of a data-driven sales cycle, marketers have turned to predictive modeling to understand buying intent and track crucial signals across the buying journey and push sales-ready leads for the conversion. If you study your website visitors’ behavioral patterns, it’s not difficult to determine whether they have purchase
A report from Hubspot suggests that organizations on average generate around 1877 open leads in a month and 1523 Marketing Qualified Leads specifically. There is a qualification process on two sides – marketing and sales. There can be a thousand people coming to your website in a day and
Updated on 3rd Dec, 2021 Copper (previously known as Prosperworks CRM) is the only CRM that has been dedicatedly made for G-Suite and works within G-Suite. A little unconventional but due to this unique setup, Copper CRM is the choice of teams who like to work within the G-suite
The SAAS industry has rapidly moved to the freemium model. Even if there isn’t a Lite/Free Plan, there is always a free trial of some sort. We know that the freemium strategy usually means a pricing model that has a permanent free plan but for this article, we will consider
B2B Marketers run several types of campaigns across different customer engagement and advertising platforms. Each campaign brings several different dynamics to the table. The biggest challenge marketers have is scrutinizing data to optimize customer acquisition costs and connecting campaigns with revenue. The difference with B2C B2C sales cycles
Proper SEO has become a critical need for all marketers aiming for that sweet organic traffic. And, marketers need tools. Using the right SEO tools can make or break your SEO efforts. But here’s the thing… Picking up the right SEO tool can be really challenging as there
In the last few years, Pipedrive has emerged to be the CRM of choice for many SMBs and even Enterprises. Its simple to use interface and its pipeline model has attracted salespeople all over the world and made them shift from complex CRMs. While Pipedrive standalone is great for sales,
