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Marketing

Lead Generation

Demand Generation vs Lead Generation

“Demand generation” and “lead generation” are two terms that any digital marketer will be familiar with and know. Some people believe that the two are basically the same thing, with demand generation being a fancier way to say lead generation. There are genuine differences between these two concepts. So, let’s

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Salespanel 3 years ago

Lead Generation

Is Facebook advertising a hidden gem for low cost B2B marketing and engagement during the pandemic?

How do we start talking about this in a time of public health crisis affecting several lives and businesses going under with people locked down in their homes and being anxious? An event like this happens once in a lifetime after all. The COVID-19 pandemic has changed how we work.

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Nilangan Ray 3 years ago

Slack notifications through Zapier
Marketing

Real-time Slack Updates and Notifications for Sales Management

Slack has started to become a crucial tool for digital businesses for team communications. Sales teams have jumped to using it as it is a mobile-friendly application and salespeople love getting notifications in real-time. For the sales process, timing and data are key factors. Sales needs to know when leads

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Nilangan Ray 3 years ago

behavior and firmographic data for buying intent
Marketing

Use firmographic and behavioral data to prioritize high-value visitors on your website for sales and marketing development

B2B visitors cost a good amount of money to acquire and still many of them will not end up signing up. So, you have no way to know who they are and what their motives are? What if it was possible to know which anonymous visitors on your website were

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Nilangan Ray 3 years ago

buy signal
Lead Scoring and Qualification

10 Buying Signals to Identify Prospects Who Are Sales-Ready

It is not hard to determine purchase intent in the world of digital sales. With proper tracking of behavioral patterns, you can find out which prospects are gesturing buying signals at any scale, whether you have 10 leads or 10,000 leads. In sales, timing is a crucial factor. Going in

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Nilangan Ray 3 years ago

Data Platform

Real-time two way data sync with Pipedrive for sales enablement and personalized marketing

How many times do sales and marketing have to constantly engage in back and forth conversations throughout the week? The time spent on doing back and forth and manually adding deals and researching leads could better be spent on closing high-intent leads. Marketing often pushes data to sales but barely

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Nilangan Ray 4 years ago

Product

How Salespanel using its own tracking engine instead of relying on Google Analytics helps customers

Roughly one and a half years back when we launched Salespanel to our beta users, our goal was to simply provide an add-on utility to CRM users. A simple lead tracking tool that tracks visitors and syncs data to a customer’s CRM. From early users, we received a lot of

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Nilangan Ray 4 years ago

Lead Scoring and Qualification

Rule-Based Lead Scoring: Overview

As your traffic starts to increase, lead qualification becomes a significant part of your sales process. Your time and resources are limited and your sales team can only talk to a limited amount of people in a day. There are multiple ways to qualify leads and one of the most

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Nilangan Ray 4 years ago

Lead Scoring and Qualification

BANT Qualify your Leads to Bring Out The Real Customers

For B2B businesses, lead qualification is one of the most crucial steps to effectively utilize spend resources on the right leads and maximize sales productivity. A commonly used lead qualification technique is BANT.    What is BANT? BANT is a technique used by businesses to qualify leads based on Budget,

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Nilangan Ray 4 years ago

Lead Generation

Optimizing PPC Search Ad campaigns to generate higher quality B2B leads

Running PPC ads is one of the quickest ways to acquire B2B leads. This is especially the case for Search Engine ads. If you run a B2B insurance company, what can be better than someone searching for “corporate insurance”? Well, this would work wonders if you had unlimited money. But,

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Nilangan Ray 4 years ago

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