Key Contributors: Nilangan Ray, Madhurima Chatterjee, Paras Kuhad Marketers have long relied on third-party cookies to collect data from customer interactions and browsing patterns across their websites. These tracking tools have helped website owners and managers in several ways, including personalizing advertisements, retargeting prospects, measuring campaign success, and
Updated on 10th August, 2024 It is not possible to fight a war and win a war without knowing what exactly is happening at various places and levels. Similarly, when you run your B2B business, you need to know what is happening and where and what is contributing to
Updated on 5th August, 2024 Lead generation is the number one priority for businesses today. Every business organization uses several lead-generation tactics to enrich its sales funnel with leads. But unfortunately, most businesses stop at lead generation without determining whether the generated leads are qualified. As a result,
Updated on 10th April, 2025 In today’s constantly changing digital marketing environment, knowing who’s visiting your website is a crucial element in Account-Based Marketing (ABM) and B2B lead generation. Online interactions are super important to determine whether the visitor to your site was simply browsing or had a buying
The marketing world is rapidly shifting. Whether it’s the dawn of AI or the shift in focus to first-party data, marketing leadership is always juggling multiple things. To better understand the pressing issues CMOs face today, we reached out to a diverse range of marketing agencies, each with unique insights
Updated on 15th July, 2024 The online marketing space is heating up because of ever-growing competition, and with marketing strategies improving frequently, the quest for acquiring new customers and retaining the old ones is getting tougher. While there are many potential customers available in the online space, those
Article Updated on 12th July, 2024. The digital landscape allows businesses to reach new audiences at a rapid pace. But, that comes at a price. Reaching more people means that you are now exposed to more unqualified leads, those that would never buy from you. And, if you
Updated on July 1st, 2024 When an ideal prospect fills out a form on your website either to enquire for information or to get a free trial/demo, they are clearly indicating that they are interested in your offering. In other words, these high-intent leads are primed for conversion. However,
Updated on June 21st, 2024 Customer loyalty stems from pleasant customer experiences. A loyal customer contributes to two crucial elements — long-term business and social proof. However, every customer will experience doubts, roadblocks, and frustrations when considering a new brand. In particular, for B2B businesses, a customer’s journey
Updated on June 21st, 2024 Building your marketing presence organically takes a lot of time and resources. Paid search advertising, on the other hand, is one of the quickest and easiest ways to get your brand in front of your potential buyers. For this reason, it is considered
