The marketing world is rapidly shifting. Whether it’s the dawn of AI or the shift in focus to first-party data, marketing leadership is always juggling multiple things. To better understand the pressing issues CMOs face today, we reached out to a diverse range of marketing agencies, each with unique insights
Updated on 15th July, 2024 The online marketing space is heating up because of ever-growing competition, and with marketing strategies improving frequently, the quest for acquiring new customers and retaining the old ones is getting tougher. While there are many potential customers available in the online space, those
Article Updated on 12th July, 2024. The digital landscape allows businesses to reach new audiences at a rapid pace. But, that comes at a price. Reaching more people means that you are now exposed to more unqualified leads, those that would never buy from you. And, if you
Updated on July 1st, 2024 When an ideal prospect fills out a form on your website either to enquire for information or to get a free trial/demo, they are clearly indicating that they are interested in your offering. In other words, these high-intent leads are primed for conversion. However,
Updated on June 21st, 2024 Customer loyalty stems from pleasant customer experiences. A loyal customer contributes to two crucial elements — long-term business and social proof. However, every customer will experience doubts, roadblocks, and frustrations when considering a new brand. In particular, for B2B businesses, a customer’s journey
Updated on June 21st, 2024 Building your marketing presence organically takes a lot of time and resources. Paid search advertising, on the other hand, is one of the quickest and easiest ways to get your brand in front of your potential buyers. For this reason, it is considered
Updated on 20th June, 2024 Digital marketing is on a growth spree, but does that mean traditional marketing is dead? Not by a long shot. Marketers have more options they can cope with. However, sometimes, returning to basics can form the basis of an effective marketing strategy.
Updated on 18th June, 2024. It is no secret that B2B sales cycles are long. Marketing and sales teams must work together to navigate these long and complicated cycles successfully. But what if they are not on the same page? That is when chaos ensues. Enter lead nurturing, the
Updated on 15th June, 2024 It is not hard to determine purchase intent in the world of digital sales. With proper tracking of behavioral patterns, you can find out which prospects are gesturing buying signals at any scale, whether you have 10 leads or 10,000 leads. In sales, timing
Updated on 10th June, 2024 A lead is a person or business that might have an interest in what you are selling. Without leads, sales and marketing teams will have little to work with as leads directly correlate to revenue. So, to increase revenue, you need to generate leads.
