With the surge of a data-driven sales cycle, marketers have turned to predictive modeling to understand buying intent and track crucial signals across the buying journey and push sales-ready leads for the conversion. If you study your website visitors’ behavioral patterns, it’s not difficult to determine whether they have purchase
Leveraging data to understand and qualify leads has been a key functionality of Salespanel from the very beginning. So far, Salespanel has offered segmentation (for you to segment based on data and prioritize leads), lead scoring (for you to set up custom workflows to qualify leads) and lead temperature (to
Google Analytics is the go-to analytics tool for all companies that analyze website and campaign data. Over 30 million websites in the world use Google Analytics. It is used by both B2B and B2C companies. And, there is no reason not to. The data provided by Google is unmatched and
Slack has started to become a crucial tool for digital businesses for team communications. Sales teams have jumped to using it as it is a mobile-friendly application and salespeople love getting notifications in real-time. For the sales process, timing and data are key factors. Sales needs to know when leads
As we face this tough challenge, I am writing this update on behalf of Salespanel’s team. A pandemic on a scale like this happens once in a lifetime and as such uncertainty and fear is echoing throughout the world. Every one of us, whether it’s us at Salespanel or our
How many times do sales and marketing have to constantly engage in back and forth conversations throughout the week? The time spent on doing back and forth and manually adding deals and researching leads could better be spent on closing high-intent leads. Marketing often pushes data to sales but barely
Roughly one and a half years back when we launched Salespanel to our beta users, our goal was to simply provide an add-on utility to CRM users. A simple lead tracking tool that tracks visitors and syncs data to a customer’s CRM. From early users, we received a lot of
As your traffic starts to increase, lead qualification becomes a significant part of your sales process. Your time and resources are limited and your sales team can only talk to a limited amount of people in a day. There are multiple ways to qualify leads and one of the most
Understanding lead intent is one of the most important things in the qualification process. Just tracking activities was not enough. There is a stark contrast between a lead who spent 30 minutes on carefully reading your documentation and a lead who skimmed through everything in 30 seconds. To give our
