With the emergence of the internet, marketers have found their new king: content marketing. Content marketing is the most effective digital marketing strategy and most top tier B2B businesses have adopted it. Businesses create content like ebooks, blog posts in order to reach to a defined audience and bring traffic
A reverse DNS lookup for identifying visiting companies works by performing a lookup of the visitor’s IP to find the domain name of the company that the IP address is associated with. For example, if you look this IP up – 74.125.142.147 in a Reverse DNS tool, it will show
One of the biggest worries of salespeople is missing out on hot leads. The timing of your follow up makes a huge difference and can make or break a deal. The Lead Response Management study found that businesses who follow up within an hour are seven times more likely to
Not all leads are equal. Different leads have different motivations. Also, different leads visit from different locations and have different interests. Segmenting leads is important to deal with leads efficiently. Here are a few cases where segmentation is needed: 1. You sell multiple products and have different sales
For businesses, it is crucial to understand and empathize with leads and customers to sell efficiently and have great customer relationships. If there is one thing that is important for all businesses, it’s data. Marketing teams need data to analyze results of their campaigns and find out if leads align
Your website is the most important medium for your customers to understand your business and offerings. Not all leads who visit your website purchase in their first session. It is important to identify who the leads are, where they came from, what they were doing on your website to understand
When we created Salespanel, we had Pipedrive in mind. Our mission started 4 months ago when we observed small and medium scale businesses struggling with qualifying leads, lead injection scripts and filtering signals from marketing automations. We have interviewed dozens of Pipedrive users and studied their use cases which helped
