Google’s Universal Analytics used to be the number 1 website analytics tool in world with a market share of 85.8% as of October 2022. However, the Universal Analytics platform faced its end on 1st July 2023, with all properties ceasing to process further. In light of this, switching to its
Marketing attribution is a game changer for businesses that acquire customers online. Knowing how effective each marketing touchpoint in a customer’s journey is can be a complete game changer! You can tweak and improve each channel and allocate more resources to the ones that outperform others. This helps you
A Chief Marketing Officer plays a pivotal role in a business’s growth. In more ways than one, CMOs are directly responsible for driving the revenue growth of a business. But, too many things happen in marketing simultaneously — multiple campaigns, channels, ads, etc. and a CMO needs a tight
Data is now an indispensable resource for businesses of all sizes. It is the new oil! With so much data collected by businesses these days, processing and handling information and deriving actionable insights from it is a challenge in itself. You may have the best data but if
Updated on 26th June, 2024 Growth strategies are important for any website but tracking the growth is equally important. After all, how will you know whether your strategies are working if you don’t track them? To track the growth and determine what needs to be modified, the
Have you ever thought about buying a product and then seen ads for similar products pop up in your searches on Google or your social media feeds everywhere? Customers often marvel at this phenomenon, but as it turns out—it is not rocket science! Tracking user activities over the internet has
Gen Z may call Facebook prehistoric, but it is still a goldmine for marketers who are targeting the rest of us. Thanks to a robust Advertising platform, the social media giant continues to dominate the digital marketing space. In an ever-evolving online landscape, it is becoming competitive for brands as
A modern website is very sophisticated. It tracks customer engagement and uses the information to acquire and serve customers more efficiently. Here are some of the things that a modern website must do: It must serve as a one-stop-shop for creating brand awareness and educating your customers about your
Almost all B2B businesses are now focusing on enhancing the experience throughout a customer’s journey. The reason behind this is simple, customer experience is driving purchase decisions across the board. This has led to the rise in importance and use of tools that allow B2B businesses to understand and
Product analytics, web analytics, and customer journey tracking are crucial for businesses but the industry has gone through a significant shift in the last few years. First, there have been a lot of concerns regarding privacy and data storage which is pushing the industry towards a cookieless future. Google is
