Updated on 8th April 2025 Here’s a bitter truth: SEO is dead. Or, at least, it is dead in the way we knew it. With AI-powered tools like ChatGPT, zero-click searches, and the rise of paid ads, it is easy to believe organic rankings don’t matter anymore. However, statistics indicate
What does every marketer dream of? Amazing conversion rates! However, more often than not, you may find warm (or even hot) leads dropping off in the middle of the journey. It could be because of a technical issue like slow loading for webpages or something to do with usability;
Updated on March 20, 2024 Analytical data is the foundation of digital marketing success in today’s rapidly evolving landscape. It is what drives website optimization activities that can attract more web traffic and entice your target customers to buy from you. This is why Google Analytics (currently Google Analytics
Updated on 14th March, 2024 What is the one metric that business owners truly understand when it comes to measuring the success of their digital marketing campaigns? It is website traffic. That’s right! Amongst the analytics elements that most marketers track as reference points for performance, traffic tops that
Updated on 5th March, 2024. A customer’s journey online is not as simple as walking into a store and walking out with a product. This is especially true for B2B purchases that require a long and complex buying journey. There is a ‘path to purchase’ for every customer and
How the Chief Revenue Officer (CRO) role has evolved for 2026: orchestrating AI-powered revenue systems, integrating sales, marketing, RevOps, and product, and driving growth through analytics, automation, and cross-functional leadership.
Marketing teams often need to put pieces of code on the website. Using website analytics tools to collect, process, configure, and report website and mobile apps is not new; a pixel here, a tracking code here. However, co-ordinating with the developers for these needs can be super challenging. Google Tag
Updated on 9th February, 2024 Marketers run campaigns on different channels – social media, search engines, emails, etc. Tracking conversions from these channels is fairly simple. You install the tracking pixels provided by these channels on your website and the pixels track conversions when they happen and attribute them
Updated on 22nd Jan 2026. High-quality leads are critical to every successful business. According to a HubSpot report, lead generation is the topmost priority for modern marketers. However, 60% of marketers report that their customer acquisition cost (CAC) has increased over the last few years. Here’s the thing:
