If you are still running your business the traditional way, social media may not strike you as an excellent lead generation platform, but it should. According to stats, approximately 4 billion people across the globe are on social media, and seven in every ten Americans are on one
Funding your business marketing campaign can be a very daunting prospect, particularly for someone who is just setting off into the exciting, nervy, and unfamiliar world of a new startup. When starting your business as a sole trader it is easy to get caught up initially with the full
All modern marketing specialists spend a significant chunk of their time online. And doing work over the internet means that there are cyber threats left and right. As a marketer, the data you collect is your toolset, and you should familiarize yourself with what you can do right now
Whether your entity is a business-to-business (B2B) or business-to-consumer (B2C), there might be no shortcuts to boosting your profits except by stepping up your lead generation efforts. Unless you have visitors to your website, you might not be able to see the anticipated business growth you envision. Remember, it is
Universal Analytics, the current version of Google Analytics that we know and use, was released back in the fall of 2012. It offered new tracking codes and enabled accurate behavioral measurements. Universal Analytics was geared towards the web of 2012. Back then the majority of the web traffic was
It doesn’t matter if you’re in B2C, B2B, SaaS, or any other form of business. There’s one thing every business finds painful – losing customers. There can be multiple reasons why a customer would want to or wouldn’t want to keep doing business with you. Understanding what is causing
Each email only gets a minor portion of the recipient’s attention upon making it to the inbox. Every essential element of an email, from the subject line to its format, has a significant impact on how users react to it. Today, consumers receive dozens of emails daily, making
Every minute matters in sales. This means a company or business’s sales representatives must leverage their time. Effectiveness and efficiency are what dictate sales performance—and sales performance can have a direct impact on your company’s revenues. Sales managers who are experts in their field will explain why you
Creating a close connection with clients is invaluable for all sorts of organizations. But, it is especially beneficial for software as a service (SaaS) companies, which often have difficulties winning back lost customers. Because of this, firms that offer on-demand, subscription-based services pay a lot of attention to this aspect
When the internet came into the picture almost 40 years ago, people only intended to use it for military and scientific purposes. However, throughout the years, the internet has grown and evolved. Now it does far more than any of us realized it could. With each passing day, this
