Universal Analytics, the current version of Google Analytics that we know and use, was released back in the fall of 2012. It offered new tracking codes and enabled accurate behavioral measurements. Universal Analytics was geared towards the web of 2012. Back then the majority of the web traffic was
It doesn’t matter if you’re in B2C, B2B, SaaS, or any other form of business. There’s one thing every business finds painful – losing customers. There can be multiple reasons why a customer would want to or wouldn’t want to keep doing business with you. Understanding what is causing
Each email only gets a minor portion of the recipient’s attention upon making it to the inbox. Every essential element of an email, from the subject line to its format, has a significant impact on how users react to it. Today, consumers receive dozens of emails daily, making
Every minute matters in sales. This means a company or business’s sales representatives must leverage their time. Effectiveness and efficiency are what dictate sales performance—and sales performance can have a direct impact on your company’s revenues. Sales managers who are experts in their field will explain why you
Creating a close connection with clients is invaluable for all sorts of organizations. But, it is especially beneficial for software as a service (SaaS) companies, which often have difficulties winning back lost customers. Because of this, firms that offer on-demand, subscription-based services pay a lot of attention to this aspect
When the internet came into the picture almost 40 years ago, people only intended to use it for military and scientific purposes. However, throughout the years, the internet has grown and evolved. Now it does far more than any of us realized it could. With each passing day, this
Now salesmen need to invest twice the amount of energy and effort in every prospect and client to keep them interested and loyal to your business. Well, that’s a huge responsibility on your sales team. So, how do you ensure that your sales reps put their best
As a business, you’re always wanting to improve sales revenue. It’s a fundamental part of growing the business if you have enough money coming in to make the necessary changes and improvements required to level up. Thankfully, nowadays we have access to a lot of big data that can
Growth is central to a business’s plans, but with growth comes complexity. Managing finances can become a frustrating task as a business expands, and good financial planning needs to go beyond identifying costs and saving opportunities. Efficient financial planning is a thorough, ongoing, and ever-present process. It needs
Sales and marketing are the two key departments that drive companies to achieve objectives. When they work together, a company can easily keep its growth trajectory and reach revenue targets. While many companies are aware of this, such a state of complete alignment is limited. Research shows that 90%
