The sales teams of today have access to a lot more tools and information than their predecessors, so it should be easier to understand the audience and offer them the type of products and services they want. And yet, some sales teams struggle to keep up with customers’ demands.
Keeping your current customers loyal is always going to be an important part of running and growing a successful business. But, you need to remain innovative to maintain your position and keep up with some of the technological advancements that many customers now expect. We take a look at some
From tracking energy costs in buildings to managing production lines, there are so many ways your business can benefit from the Internet of Things (IoT). But implementing it into your existing data-management strategy is where things can get complicated. Perhaps you don’t know where to start. You don’t have to
If you don’t get delivery right, it doesn’t matter if you’ve got the best ecommerce site design on the planet. This is because customers will simply not remain loyal to you if the first purchase they make doesn’t arrive as promised, or there are any other hiccups and holdups
Most people think intellectual property (IP) rights apply only to product brandings. But that is not always the case, as many other situations, such as when running a sales or a brand awareness campaign, may require you to have your IPs on more than just your products and services.
Creating a successful marketing strategy is an ongoing endeavor. The effectiveness of your team is a moving target. It’s crucial to plan forward for the years ahead if you want your staff to function at peak efficiency today and tomorrow. Here are a few ways to achieve that goal.
Growth marketing relies on a data-driven approach to grow a business’s revenue and expand its market share. It focuses on optimizing the entire customer journey, helping you plan effective long-term growth strategies. Applying growth marketing strategies also enables you to understand the target audience to deliver a better customer
Making the most out of existing content isn’t about cutting costs on content production. Instead, doing so addresses many needs. Not only can you work to improve what you’ve already created, but it also helps remove the question of what to do with outdated articles. Things change over time,
Every business needs a website, and every website needs a host. Your web host is the foundation of your website, so it’s crucial that you choose the right one. Slip up here, and you risk a whole heap of potential problems; from crippling slowdown and substandard SEO, to weak security,
Due to the rapid growth of the tech sector and the increasing number of organizations that rely on software testing services, the demand for these services has also increased. This is because the timely testing of the applications is very important for developing new software. Having a website testing
