Updated on 13th Feb, 2023 by Nilangan Ray DEFINITION Revenue marketing refers to the holistic process of identifying specific channels in marketing that offer revenue growth and aligning sales and marketing efforts with revenue. In this form of marketing, a more comprehensive approach is followed where both the marketing
Businesses have to start from scratch, which is something they all have in common. At this stage, they often face the hard task of building brand awareness. Unsurprisingly, trying to build a loyal customer base and get consumers to develop trust in the brand can be a tough and grueling
With Google Analytics coming under hot waters for regulatory issues, the demand for an alternative has surged exponentially. And, Piwik Pro is one of them. Piwik Pro is a privacy-focused alternative, created in 2013, that helps you track the website and product behavior of your users. Not to be
The sales teams of today have access to a lot more tools and information than their predecessors, so it should be easier to understand the audience and offer them the type of products and services they want. And yet, some sales teams struggle to keep up with customers’ demands.
Keeping your current customers loyal is always going to be an important part of running and growing a successful business. But, you need to remain innovative to maintain your position and keep up with some of the technological advancements that many customers now expect. We take a look at some
From tracking energy costs in buildings to managing production lines, there are so many ways your business can benefit from the Internet of Things (IoT). But implementing it into your existing data-management strategy is where things can get complicated. Perhaps you don’t know where to start. You don’t have to
If you don’t get delivery right, it doesn’t matter if you’ve got the best ecommerce site design on the planet. This is because customers will simply not remain loyal to you if the first purchase they make doesn’t arrive as promised, or there are any other hiccups and holdups
Most people think intellectual property (IP) rights apply only to product brandings. But that is not always the case, as many other situations, such as when running a sales or a brand awareness campaign, may require you to have your IPs on more than just your products and services.
Creating a successful marketing strategy is an ongoing endeavor. The effectiveness of your team is a moving target. It’s crucial to plan forward for the years ahead if you want your staff to function at peak efficiency today and tomorrow. Here are a few ways to achieve that goal.
Growth marketing relies on a data-driven approach to grow a business’s revenue and expand its market share. It focuses on optimizing the entire customer journey, helping you plan effective long-term growth strategies. Applying growth marketing strategies also enables you to understand the target audience to deliver a better customer
