Generating leads is essential for any business, and yet your efforts must also be cost-effective or else they won’t be worthwhile. Calculating cost per lead to justify or challenge the expenses involved is complex, so here are a few ways to work this out depending on the approach you’re
Salesforce and Google Analytics are two popular business tools today. Around 85.8% of websites on the internet use Google Analytics and more than 15 million businesses use Salesforce. Many B2B businesses use both tools to optimize their digital customer experiences. Salesforce being one of the most popular CRM and
Node.js’s dominance in the programming industry and the many benefits of Node.js are topics of conversation everywhere. All frameworks and languages have advantages, but Node.js is the language of choice for business development. Why use a Node js development company? To assist you in deciding whether this environment is
If you are reading this article, chances are that you are running PPC on Google Ads or are planning to do so. When it comes to PPC, you are only as good as your data. John Wanamaker once famously said, “Half the money I spend on advertising is wasted;
There has never been a better time to invest in the SaaS industry, thanks to the tremendous growth the industry is experiencing. According to reports, the SaaS industry is expected to reach over $700 billion by 2030, up from $121.33 in 2020. This growth is propelled by an increased
The retail side of any business involves complex processes. It is also difficult for store owners to decide where to start when streamlining this side of the business. However, this is supposed to be a top priority for every business owner or manager. It takes time and effort to
When you go to a shop to buy an item, there are key moments, moments that make your purchase happen. There are small moments and there are big moments. Let’s say, for example, you need a shirt. You think of which store you want to visit and you go to
Marketing is easy today. Run ads on multiple channels; boom, your brand is everywhere online. Now, let’s get back to reality! Digital marketing is complex, messy, and data-driven. Simply paying to run your business ads on different channels is not enough. Heck, 70% to 80% of people don’t
Video marketing is catching up with text-based marketing at a fast rate. While both options have their place in marketing, marketers have preferred text over video for years. But all that is now changing as modern marketers are turning to video to boost their conversions. According to a recent
Any marketer knows that positive relationships with customers is key to building a unique brand. And that can be done by identifying pain points. Knowing how to solve your customers’ problems can bring you one step closer to having a loyal bond with your clients. It doesn’t matter if you
