Growth is central to a business’s plans, but with growth comes complexity. Managing finances can become a frustrating task as a business expands, and good financial planning needs to go beyond identifying costs and saving opportunities. Efficient financial planning is a thorough, ongoing, and ever-present process. It needs
Sales and marketing are the two key departments that drive companies to achieve objectives. When they work together, a company can easily keep its growth trajectory and reach revenue targets. While many companies are aware of this, such a state of complete alignment is limited. Research shows that 90%
The modern internet and the systems created by information technologies bring a lot of convenience into a fast-paced world. The extent of created benefits ranges from comfort for private web users to efficiency for businesses and companies. Because the web has become a hub that improves both the pleasures
This article is a reflection of what we learned from our talk with Ashwin Krishna, Marketing Director of Tact.ai. Ashwin set up the demand generation engine for Tact.ai, creating a multi-million dollar pipeline that generated 60% of Tact.ai’s revenue in just 18 months. Ashwin is an award-winning marketer and has
There are various strategies to market and sell your product. You could go the inbound route where leads come to you and you qualify them. You could go through the outbound route where you reach out to companies and sell to those who show interest. The approach you need to
Whether you are In the B2B or B2C space, as a marketer, you are constantly looking to evolve and grow in your career. One particular skill that is essential for content creation and product positioning is copywriting. It is one of the most critical element for any type of marketing.
In the last few decades, many industries have moved away from relying on conventional media and word of mouth to get their message across, and so did the automotive industry. Major car manufacturers are doing their best to provide information about their new models in the most comprehensible and attention-grabbing
Running a business is a tricky affair. It is as complicated as playing chess with a world-class opponent. An opponent who is unpredictable, brutally effective, and capable of spoiling your play – the market forces. Similar to chess, running a business is both an art and a science. One
The eCommerce industry is constantly evolving, and new solutions are introduced almost every day. Some of them are here to improve your customer experience, some allow you to automate and streamline your eCommerce back-end processes, some give you a more efficient way to connect to your suppliers and customers,
We’re in 2022 and everything in our world has sped up. Decisions, be they of any sort, have to be taken quickly. But rushed decisions can lead to disasters. This has created a need for making sound and informed decisions quickly. The B2B marketing world is no different. Rather,
