Doing business, especially B2B, and in the online era is a tricky affair. Technology has enabled businesses to access global markets. While this has been beneficial in many ways, it has also brought along its own set of complications. Technology brought various regional markets together and transformed those into
Introduction Distraction is the biggest bane in any job, especially if these distractions directly impact your revenue. Round-the-clock notifications, toggling between multiple screens, gathering customer data, setting up reminders, taking notes, and many more tasks that keep you from focusing on your primary task: selling. In fact, only 39% of
The concept of profiling people has been around for a long time. Developed by internal security agencies, profiling helped them identify and target people who had the maximum potential in carrying out activities considered a threat to the internal security of a nation. While that does not sound very wholesome,
The lines for CRMs are becoming blurrier every year. Most CRMs keep getting feature-heavy and try to do everything. From marketing to sales to support to everything else. The learning curves are also becoming steeper. Salespeople prefer platforms that help them simply get things done and move deals from one
The B2B sales process involves multiple steps. Lead qualification is one of the crucial ones. Leads are prospects that a business hopes to turn into paying customers. It takes considerable effort on the part of marketing and sales teams to convert leads. Only a small fraction ends up as
For marketers who want to drive traffic, create buzz or increase conversions, good content is one of the best tools available. Limited resources, however, means you have to make tough decisions. There’s only so much content you can create with the budget you have. Your content also asks something
Lead generation is one of the most important parts of any selling model, but companies now reading global audiences easily, a need for qualifying leads has come to the forefront. Logically speaking, there is no point merely generating a ton of leads that are not ready to purchase just
One-on-one emails are a very integral part of sales. But, working with large databases can be difficult. When working with many leads throughout the day, it can be all but impossible to keep up with what has been sent and what has been replied to. Managing the sales pipeline can
Zoho Marketing Hub used to be a marketing software offering from Zoho Corporations that played in the Zoho CRM ecosystem. Well, it is not dead, but simply rebranded as Zoho Marketing Automation. In this article, we will break down Zoho Marketing Hub’s pricing and features, compare it with competitors and
Read any digital marketing blog, and you’ll read the same thing: we’re hyper connected. But are we really engaged in those connections? Why does that even matter? Think back about those seminars and hours passing in classrooms. You heard the teacher in the distance, their voice trying desperately to
