Lead generation can be a difficult and challenging process. According to a report from Hubspot, 61% of marketers consider generating traffic and leads to be their biggest challenge. The truth is that the B2B sales funnel is changing. With direct access to Google and various social media platforms, B2B
Updated on 7th June, 2023. For many businesses, the process of generating leads is an essential part of the sales workflow. A lead is typically defined as a person or business who might become a customer at some point in the future. Lead generation can be different for
What brings you here? The need for more data? A cheaper alternative? Or, maybe, your reverse IP lookup strategy is not effective anymore, considering that many of your visitors are now working from home. Or, maybe, you think you can do better than simple cold outreach. We are
Deploying highly skilled sales professionals in the sales field does not automatically translate to improved close rates without the right tools and resources. The b2b buying landscape is becoming so highly competitive that if sales reps are not well-equipped with the right tools and information, closing deals will prove more
A study conducted by Forbes a few years ago revealed that only a mere 22% of marketers used data-driven purposeful efforts to achieve desired results for their companies. Another interesting survey released by ITSMA and Vision Edge further showed that as much as 74% of marketers were largely unable
Buyers go through different phases and touchpoints before they buy from you. Especially for B2B businesses, where customer journeys are really long, the process can look like a maze. They will engage with several touchpoints before conversion. Knowing how customers engage with you is crucial to connect the dots and
Did you know that only 2.35% of your website visitors convert? It’s not surprising that your website can be your greatest asset or weakness. As a business owner that aims to acquire leads and sales online, tracking website visitor is a crucial aspect of every data-driven marketing strategy. With
With digital marketing bringing you an opportunity to connect to a broader range of prospects, the chances of getting leads who are just not going to buy have also increased heavily. This means that you would be attending to leads and spending resources on leads that are not going to
This blog post is a shortened version of our eBook – Zero Communication Alignment. The full eBook contains more content, insights from experts, a case study, an infographic, market data, stories of alignment, and much more. You can read/download it for free from here. Introduction Marketing and Sales
In B2B, the buyer’s journey isn’t very linear. Prospects engage with a brand from an average of 10 channels before making a purchase. With so many marketing channels to handle, marketers are faced with the challenge of tracking which particular touchpoint or campaign impacted the conversion of a prospect.
