A lot of things happen before a B2B business finalizes a purchase decision. They would usually have a long purchase cycle that lasts several weeks and comprises of engagement from several channels and decision markers. There is a buildup of events, interactions, and experiences that eventually culminate into a purchase.
PPC or pay-per-click advertising is a vital lead and demand generation strategy. Whether you have just introduced your brand to the market, or you’re an established business seeking to expand your presence, PPC can be a powerful tool. Over 8.5 billion searches are conducted on the Google search engine alone
Understanding users and their behaviors is the key to making more strategically guided decisions. While some analytics tools are free, B2B customers often weigh their options as they are willing to invest in a product that suits their needs and provides quality support. However, with dozens of analytics tools
Videos are one of the most engaging types of content, one that’s steadily gaining popularity in recent years. According to a Wyzowl survey, 91% of marketers use video marketing and 96% consider it an important part of their marketing strategy. So, if you want to engage your target
In today’s world, lead generation has become one of the most critical aspects of any successful business strategy. Analyzing and understanding where your leads are coming from and how they are finding your business is crucial. This information can help you optimize your marketing strategies and focus on campaigns that
Identifying who is visiting your website is important for B2B businesses for the purposes of lead generation, firmographic reporting, lead qualification, and personalization. A1WebStats is one of the MANY SaaS providers that offer IP to company data. However, every product comes with its own set of drawbacks. Some users
In today’s digital landscape, a powerful Customer Relationship Management (CRM) platform is essential for B2B businesses. Salesforce stands out as one of the most widely used and highly regarded CRMs, offering a range of products and services that is hard to beat. With nearly 62% of companies in USA using
In an increasingly competitive market environment, businesses must go above and beyond to attract and retain customers. This requires delivering personalized interactions, customized product offerings, and tailored customer experiences that distinguish your brand from the competition. Customer segmentation is a key to achieving this level of customization, and you
Tracking website behavior through analytics is one of the best ways to optimize customer conversion rates for your products or services. And Hotjar is one of the most popular software options that help you with it. Besides its user-friendliness, Hotjar offers flexibility and diversity in analyzing what site visitors like.
You work hard to build lasting relationships with suppliers, & SaaS providers, But the B2B buying process is often long and complex. Unlike the lightning world of B2C, the B2B sales cycle is slow, involving several decision-makers who you have to persuade. In fact, there can be as many as
