Gen Z may call Facebook prehistoric, but it is still a goldmine for marketers who are targeting the rest of us. Thanks to a robust Advertising platform, the social media giant continues to dominate the digital marketing space. In an ever-evolving online landscape, it is becoming competitive for brands as
A modern website is very sophisticated. It tracks customer engagement and uses the information to acquire and serve customers more efficiently. Here are some of the things that a modern website must do: It must serve as a one-stop-shop for creating brand awareness and educating your customers about your
Almost all B2B businesses are now focusing on enhancing the experience throughout a customer’s journey. The reason behind this is simple, customer experience is driving purchase decisions across the board. This has led to the rise in importance and use of tools that allow B2B businesses to understand and
Product analytics, web analytics, and customer journey tracking are crucial for businesses but the industry has gone through a significant shift in the last few years. First, there have been a lot of concerns regarding privacy and data storage which is pushing the industry towards a cookieless future. Google is
Updated on May 30th, 2023. If you consider the big picture, revenue growth is the best indicator of business growth. Now consider the three functions of marketing, sales, and customer success. They have their own indicators of growth. And, while all of them contribute to revenue, they
A lot of things happen before a B2B business finalizes a purchase decision. They would usually have a long purchase cycle that lasts several weeks and comprises of engagement from several channels and decision markers. There is a buildup of events, interactions, and experiences that eventually culminate into a purchase.
PPC or pay-per-click advertising is a vital lead and demand generation strategy. Whether you have just introduced your brand to the market, or you’re an established business seeking to expand your presence, PPC can be a powerful tool. Over 8.5 billion searches are conducted on the Google search engine alone
Understanding users and their behaviors is the key to making more strategically guided decisions. While some analytics tools are free, B2B customers often weigh their options as they are willing to invest in a product that suits their needs and provides quality support. However, with dozens of analytics tools
Videos are one of the most engaging types of content, one that’s steadily gaining popularity in recent years. According to a Wyzowl survey, 91% of marketers use video marketing and 96% consider it an important part of their marketing strategy. So, if you want to engage your target
In today’s world, lead generation has become one of the most critical aspects of any successful business strategy. Analyzing and understanding where your leads are coming from and how they are finding your business is crucial. This information can help you optimize your marketing strategies and focus on campaigns that
