What is Lead Qualification? Lead qualification is the process of filtering out leads who are actually likely to purchase from you. This is done by marketing teams using lead data. If marketing qualification is done perfectly, sales will get leads that are already qualified for sales. But, if the marketing
Lead generation is the process of acquiring prospects who are likely to find your product or service useful. The phrase “sales lead generation” is often used to describe generation of leads for sales with a focus on sales-centric strategies (like account-based marketing or outbound). But, the phrase is not limited
Due to the circumstances surrounding the covid-19 global pandemic, people have had to put a hold on any sort of event that would involve physical interactions. Research from Gartner shows that 68% of CMOs needed to cancel or postpone customer-facing marketing events as a result of the global pandemic.
When it comes to content marketing, many things come together that make a strategy work. You create your content, and your viewers will read your content and move on with their lives. That is unless you have a call to action (CTA). Call to action is what drives your viewers
As the B2B advertising landscape keeps evolving, many marketers and businesses struggle to keep up and harness valuable, accurate data to expand their audiences and deliver successful B2B campaigns. This results in an unprofitable ad spend and a loss of potential customers. The truth is that data quality can’t
In data-driven marketing, website tracking and analytics take center stage. When it comes to analyzing your marketing and customer interactions, having access to the right data can make all the difference. It provides you with insight into how visitors engage with your website and how you can improve user experience,
According to the Digital 2020 July Global Snapshot, more than half of the world currently uses social media. Out of the 4.57 billion people who use the internet worldwide, 346 Million new users emerged in the past 8 months. The pandemic of 2020 indeed surged a significant rise
The pandemic has caused us to make many changes in the way we live our lives. We need to keep our distance from other people as much as possible and limit exposure to close public places. This includes events, shopping, and even the office. As a result, many people
Gone are the days when marketing was a one-way street. All companies had to do back in the day was write great copy carefully, avoiding the slightest indications of a negative quality, put some amazing strategically taken pictures of their products and get it out to get customers. But
One of the most common misconceptions when it comes to social media marketing for B2B is that channels like Facebook and Instagram are only meant for B2C. Only LinkedIn and Twitter are meant for B2B. But here’s the thing. In this day and age where customers are a
