Updated on 6th June, 2024 Hot Take: You are leaving money on the table by not implementing the full-funnel attribution model. The B2B sales cycle is incredibly long. As per a recent report, it takes almost 40 touches to close a complex B2B deal. It means — in
Updated on 2nd June, 2024. With the emergence of digital marketing that has brought global reach even to the smallest of businesses, the need for qualifying leads has become more relevant than ever. This is primarily because easy access to lead generation can generate both qualified and unqualified leads.
Updated on 2nd June, 2024. There is a belief from the business world that has far outdated the existence of the internet or even electronics: “The best way to sell is direct.” This belief is a postulate of salesmanship, but website selling, social media, or other digital means are
Updated on 1st June, 2024 The industry standard for website tracking and data collection throughout all these years has been to rely on cookies, use third-party tags, and use pixels. However, there have been some significant shifts in the industry that have made things a bit more complicated.
Updated on 9th January 2025 As a digital marketer, if you have ever run a Google ad or a PPC campaign, chances are you have heard about GCLID and UTM parameters. These URL tracking parameters are imperative to monitoring and analyzing the success of any online marketing campaign.
Updated on 27th May, 2024 Forms have been an effective tool for businesses for a long time. They do one thing really well which is they collect information, usually about prospects and customers. Handling and storing these vital sets of information is very easy and convenient using forms. Forms
Updated on May 25, 2024 What is an Account-Based Marketing Funnel? An account-based marketing funnel represents the journey an interested prospect account takes to become a paying customer. Unlike a traditional funnel, an ABM funnel focuses on one particular account and its customer journey. It was not so
Updated on 25th May, 2024 Advertisements are the most direct way of marketing your brand, product, or services. It is what delivers your marketing content to your audience through various channels at a very large scale and in a relatively short time. In the earlier days, pricing for
If you sell online, chances are you have thousands of visitors flocking to your website every month. Managing and creating high-quality experiences for each visitor manually is not only challenging but also practically impossible. This is where Customer Experience Automation (CXA) and tools that help with CXA come into play.
Updated on May 24th, 2024 Consumers today want to know they are getting the best deal possible before they invest their money. With so many products and services available at the click of a button, they need to know they are getting the best value for their money.
