There is no point in getting traffic to your website if the visitors aren’t converting. Having a solid offering and robust business model may not always convert your visitors into prospective buyers. You need more than that. How many times Read more…
All businesses, irrespective of the industry and irrespective of whether it is B2B or B2C, strive for one thing and one thing only – generate more sales and increase revenue. Breaking down a business, the goal of all teams Read more…
The term “revenue marketing” is the hottest thing in the B2B town and it might sound like a buzzword. Understanding what lies beneath this umbrella term has tremendous benefits. It will help you to shape your thinking on meaningful outcomes Read more…
It is an established fact that email marketing is one of the most effective ways to build strong relationships with customers and keep them updated with good offers and deals on your website. Naturally, by all means, you must invest Read more…
If you acquire leads and customers from your website, your website is now your biggest asset. Tracking website is now a crucial requirement of every data-driven company with an internet presence. Companies use website tracking to understand how visitors interact Read more…
Guest Post by Arlen Robinson from OSI Affiliate Software. You don’t need to buy the best Shopify course to promote a Shopify store for any eCommerce website. You need to know how to create a referral program. Referral programs are attractive Read more…
If you have an iPhone, you might want to use an Airpod since it makes for a seamless experience. You might have liked another set of headphones better, but the convenience of being in a hassle-free ecosystem precedes your will Read more…
Account-Based Marketing and Inbound Marketing are considered polar opposite strategies. If you flip the inbound marketing funnel, you get ABM. Saying you do ABM on inbound marketing is like saying that you are a vegan who eats fried chicken. Read more…
Ushering in the age of social media and influencer marketing, you’d think a technology as old as 40 years like Email wouldn’t stand a chance. Well, surprise! Email is bigger than you might think. In 2019 there were as Read more…
Marketers of the digital age have started to utilize data to up their marketing game. But, are all of them proactive marketers? Can data be leveraged to make real-time decisions that significantly affect the marketing outcome? Proactive marketing is Read more…