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Marketing

Call To Action (CTA) – Definition, Strategies And Examples For B2B

When it comes to content marketing, many things come together that make a strategy work. You create your content, and your viewers will read your content and move on with their lives. That is unless you have a call to Read more…

By Shivam Bhateja, 2 months ago
Marketing

6 Video Marketing Strategies for B2B That Will Drive Results in 2021

In this digitally forward business era, all your decisions should be based on digital capabilities. Digital marketing is omnipresent in the business industry, and everyone is harnessing its potential. There are different verticals of digital marketing that have been proven Read more…

By Shivam Bhateja, 2 months ago
Marketing

Lookalike Modeling for B2B. Can It Help You Generate Customer-Fit Leads?

As the B2B advertising landscape keeps evolving, many marketers and businesses struggle to keep up and harness valuable, accurate data to expand their audiences and deliver successful B2B campaigns. This results in an unprofitable ad spend and a loss of Read more…

By Patrick Anidi, 2 months ago
Marketing

Top 10 Website Analytics Tools. Do B2B businesses and B2C Businesses Need the Same Tools?

In data-driven marketing, website tracking and analytics take center stage. When it comes to analyzing your marketing and customer interactions, having access to the right data can make all the difference. It provides you with insight into how visitors engage Read more…

By Patrick Anidi, 2 months ago
Marketing

Guide to Social Media Marketing and Tools For B2B

According to the Digital 2020 July Global Snapshot, more than half of the world currently uses social media.   Out of the 4.57 billion people who use the internet worldwide, 346 Million new users emerged in the past 8 months. Read more…

By Bhagya Rose, 3 months ago
Marketing

12 Digital Marketing Trends to Follow in 2021

The pandemic has caused us to make many changes in the way we live our lives. We need to keep our distance from other people as much as possible and limit exposure to close public places. This includes events, shopping, Read more…

By Jamie and Nilangan, 3 months ago
Sales

SaaS Sales 101 and 5 Strategies to Use in 2021

Software as a service has become the preferred alternative over in-house technology setups for a good reason- It’s easily accessible, scalable. It can meet almost every business and individual needs. When Salesforce launched its SaaS product, they completely changed the Read more…

By Patrick Anidi, 3 months ago
Marketing

B2B Lead Nurturing Campaign Examples and Strategies

Introduction It is no secret that the B2B sales cycles are long. However, things start to spiral out of control if marketing and sales teams are not on the same page. Today, lead nurturing plays an integral role in the Read more…

By Nilangan, Jamie and Brandy, 3 months ago
Marketing

Behavioral Segmentation for B2B Businesses

Gone are the days when marketing was a one-way street. All companies had to do back in the day was write great copy carefully, avoiding the slightest indications of a negative quality, put some amazing strategically taken pictures of their Read more…

By Bhagya and Nilangan, 3 months ago
Marketing

Omnichannel Customer Engagement in B2B

One of the most common misconceptions when it comes to social media marketing for B2B is that channels like Facebook and Instagram are only meant for B2C. Only LinkedIn and Twitter are meant for B2B.   But here’s the thing. Read more…

By Bhagya Rose, 3 months ago

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