When it comes to content marketing, many things come together that make a strategy work. You create your content, and your viewers will read your content and move on with their lives. That is unless you have a call to Read more…
In this digitally forward business era, all your decisions should be based on digital capabilities. Digital marketing is omnipresent in the business industry, and everyone is harnessing its potential. There are different verticals of digital marketing that have been proven Read more…
As the B2B advertising landscape keeps evolving, many marketers and businesses struggle to keep up and harness valuable, accurate data to expand their audiences and deliver successful B2B campaigns. This results in an unprofitable ad spend and a loss of Read more…
In data-driven marketing, website tracking and analytics take center stage. When it comes to analyzing your marketing and customer interactions, having access to the right data can make all the difference. It provides you with insight into how visitors engage Read more…
According to the Digital 2020 July Global Snapshot, more than half of the world currently uses social media. Out of the 4.57 billion people who use the internet worldwide, 346 Million new users emerged in the past 8 months. Read more…
The pandemic has caused us to make many changes in the way we live our lives. We need to keep our distance from other people as much as possible and limit exposure to close public places. This includes events, shopping, Read more…
Software as a service has become the preferred alternative over in-house technology setups for a good reason- It’s easily accessible, scalable. It can meet almost every business and individual needs. When Salesforce launched its SaaS product, they completely changed the Read more…
Introduction It is no secret that the B2B sales cycles are long. However, things start to spiral out of control if marketing and sales teams are not on the same page. Today, lead nurturing plays an integral role in the Read more…
Gone are the days when marketing was a one-way street. All companies had to do back in the day was write great copy carefully, avoiding the slightest indications of a negative quality, put some amazing strategically taken pictures of their Read more…
One of the most common misconceptions when it comes to social media marketing for B2B is that channels like Facebook and Instagram are only meant for B2C. Only LinkedIn and Twitter are meant for B2B. But here’s the thing. Read more…
